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©  Paris 2024
Naming: adidas, title sponsor of the "adidas - La Chapelle District" arena in Paris (FRA)

The operating company of the Palais Omnisport de Paris-Bercy (SAE POPB) has appointed the German equipment manufacturer adidas as the title sponsor of the Arena 2 built at the Porte de la Chapelle in Paris (18th arrondissement), during a board meeting held on 12/05/2022. The 8,000-seat Olympic…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Stadiums
• Article # 251769
• Published on 16/05/22 at 13:37
©  News Tank
Weekly News Extra (09-13/05/2022)

• In addition to Investcorp, an investment fund based in Bahrain, the American fund RedBird Capital Partners, owner of Toulouse FC (Serie BKT), is in discussions with Elliott Management Corporation to acquire AC Milan (Serie A TIM), according to Sky News. • AS Monaco FC (with Kappa), RC…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 251708
• Published on 13/05/22 at 18:26
©  Arsenal FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 251683
• Published on 13/05/22 at 16:20
©  TikTok
UEFA: TikTok, official entertainment platform for the Women's Euro 2022 in England

TikTok (Douyin in Asia), a Chinese social network available in more than 150 countries and 75 languages, is extending its partnership with UEFA to become an official partner of the UEFA Women's Euro 2022, announced the video sharing platform on 12/05/2022. TikTok will therefore be the "official…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Social Networks
• Article # 251658
• Published on 13/05/22 at 13:00
©  Chelsea FC
Chelsea FC: WhaleFin (Amber Group, crypto) to succeed Hyundai as sleeve sponsor from 2022-23

WhaleFin, a cryptocurrency trading platform owned by Amber Group, is to become the sleeve sponsor of Chelsea FC (Premier League) from 2022-23, announced the London club on 12/05/2022. This is Chelsea FC's first foray into the crypto-asset sector. The partnership, which covers Chelsea FC's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 251521
• Published on 12/05/22 at 15:30
©  FFT
Tennis: Roland-Garros enters the metaverse with NFTs of seats on the Philippe-Chatrier Court

Roland-Garros has launched "RG Game, Seat & Match", its first metaverse operation offering NFTs in the form of virtual seats on the Philippe-Chatrier Court, announced the FFT, the organising body of the Grand Slam tournament at Porte d’Auteuil in Paris (FRA), on 12/05/2022. "The Grand Slam…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 251513
• Published on 12/05/22 at 14:40
©  GSW
GSW 2022: "It is fundamental to have devoted resources and channels for women" (A. Zagklis, FIBA)

"It is fundamental to have devoted resources and channels for women because the audience for men's and women's basketball are not the same. They don't have the same fans but our role is also to break the barriers between them. We have to try and create new role models, women's role models for…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Sponsors - Partners, Authorities, …
• Article # 251447
• Published on 12/05/22 at 11:00
©  D.R.
Sponsorship: Lionel Messi appointed as an ambassador of Visit Saudi (Saudi Tourism Authority)

Argentinian player Lionel Messi has been appointed as an ambassador of Visit Saudi, a brand belonging to the Saudi Arabian Tourism Authority, announced the two parties on 10/05/2022. Messi who currently plays for Paris Saint-Germain (Ligue 1 Uber Eats), a club owned since 2011 by the Emirate of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 251275
• Published on 11/05/22 at 11:40
©  EA
Video games: EA end partnership with FIFA and will rename their football game "EA Sports FC" in 2023

Electronic Arts has announced the rebranding of its football video game license from "FIFA" to "EA Sports FC" as of July 2023, when the partnership between the governing body of world football and the American publisher ends, announced the latter on 10/05/2022. "The move will enable EA to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Authorities, …
• Article # 251274
• Published on 11/05/22 at 09:40
©  NWSL
USA/Women's football: UKG (HR), partners with the NWSL to "close the wage gap" between men and women

The HR and workforce management solutions company UKG has entered into a "historic multi-year partnership" with the National Women’s Soccer League to become the first title sponsor of the NWSL Challenge Cup, announced the League on 06/05/2022. "The 2023 UKG NWSL Challenge Cup will be the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 251183
• Published on 10/05/22 at 14:00