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©  LaLiga
Spain: BKT (tyres) extends as a global partner of LaLiga for 3 seasons (2022-2025)

Balkrishna Industries Ltd. (BKT), an Indian off-road tyre manufacturer, has extended as a global partner of LaLiga for three additional seasons (2022-2025), announced the Spanish League on 09/05/2022. BKT, in partnership with LaLiga since 2019-20, will continue to benefit from the status of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 251151
• Published on 10/05/22 at 12:30
©  Interwetten
Liverpool FC: Interwetten (betting), regional partner in the EMEA from 2021-22

Interwetten, a Maltese sports betting and gambling operator, has become a regional partner of Liverpool FC (Premier League) for Europe, Middle East and Africa (EMEA) as part of a multi-year partnership that begins in 2021-22, announced the Austrian-born company on 06/05/2022. "As a trusted…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 250993
• Published on 09/05/22 at 14:00
©  D.R.
Weekly News Extra (02-06/05/2022)

• Club Atlético de Madrid (LaLiga Santander) is set to change its main shirt sponsor from 2022-23, moving from Plus500 (trading) to WhaleFin (crypto, Amber Group) and nearly tripling its sponsorship revenue for this space (€42m/year versus €15m). • Oppo is strengthening its sponsorship portfolio…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 250926
• Published on 06/05/22 at 17:55
©  EPCR
Rugby: IHG (hotels), official partner of European Cups for the 2022-2025 cycle

IHG Hotels & Resorts will become the "official hotels partner" of the EPCR from the 2021-2022 Heineken Champions Cup and Challenge Cup quarter finals until June 2025, announced the rugby body on 05/05/2022. As part of the agreement, IHG will be second level partner of EPCR, "receiving a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 250898
• Published on 06/05/22 at 17:15
©  PFC
Ligue 2 BKT: adidas to succeed Nike as Paris FC's equipment supplier for 2022-2026

adidas will become the official equipment supplier of all Paris FC teams (Ligue 2 BKT, D1 Arkema) for four seasons from 2022-23, i.e. until the end of 2025-26, announced the Parisian club on 06/05/2022. "Thus, the two first teams (men's and women's), the youngsters from the academy and all the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 250887
• Published on 06/05/22 at 16:55
©  Socios.com
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 250914
• Published on 06/05/22 at 16:30
©  Socios.com
"The PSG token has generated over €30m for Paris Saint-Germain in 3 years" (A. Dreyfus, Socios.com)

"If we take the case of PSG, we chose to put twenty million tokens on sale (around €10 per unit depending on the market), three million have already been sold. It should be noted that the PSG token has generated more than €30m in revenue for the club over the past three years. Socios' job is to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 250880
• Published on 06/05/22 at 14:40
©  Formule 1
Formula 1: Twitter, Facebook and Instagram accounts of the drivers and teams (May 2022)

Please find in the infographics below the Facebook (number of likes) and Twitter and Instagram (number of followers) communities of the 20 drivers and the 10 teams of the 2022 Formula 1 World Championship. For this new season, which began on 20/03/2022 with the Barhain Grand Prix, three teams…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 250770
• Published on 06/05/22 at 09:40
©  RFEF
Spain: RFEF to promote the Ministry of Agriculture's agri-food brand "Alimentos de España"

The Spanish Ministry of Agriculture, Fisheries and Food (MAPA) is extending its partnership with the Real Federacion Espanola de Futbol, which will now promote the Ministry's agri-food brand "Alimentos de España", announced the RFEF on 03/05/2022. The agreement will run for 18 months (until…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 250759
• Published on 05/05/22 at 15:30
©  ESTAC
Ligue 1 Uber Eats: ESTAC to auction "hybrid shirts" in physical and NFT form

Espérance Sportive Troyes Aube Champagne (Ligue 1 Uber Eats) is launching a series of collectible shirts in the form of digital assets (NFTs) as well as in physical form, as they will be worn by the club's players versus Paris Saint-Germain on Matchday 36 of the French championship on 08/05/2022…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 250712
• Published on 05/05/22 at 12:30