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©  WHUFC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 249339
• Published on 22/04/22 at 10:20
©  D.R.
KPMG: Pierre-Marie Blois (ex-Sportfive) joins the sports division of the audit and consulting firm

Pierre-Marie Blois has been appointed associate director sports advisory at the audit and advisory firm KPMG, announced the man himself via the professional social network LinkedIn on 19/04/2022. After 13 years at Sportfive (formerly Lagardère Sports), first as legal advisor (2008-2015), then…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 249096
• Published on 20/04/22 at 15:30
©  J.League
J.League: TikTok, official partner of the Japanese football league from April 2022

TikTok, a video sharing platform, has become an official partner of the J. League, announced the Japanese League on 11/04/2022. "TikTok has a lot of Generation Z users, which is a segment we especially want to reach. Our hope is that through this partnership they'll learn about the league and…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 248931
• Published on 19/04/22 at 16:20
©  PSG
Exclusive Paris Saint-Germain: "We believe we're the biggest seller of jerseys in the world" (Marc Armstrong)

"We believe that we are the biggest seller of jerseys in the world now. With our kits and our lifestyle collection, we are outselling every other club and Jordan Brand is a huge part of that. The business has grown from nothing to huge within the Nike business in a very short amount of time…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Activation, …
• Article # 248880
• Published on 19/04/22 at 12:30
©  AB inBev
USA: AB inBev (beer) launches "National Recycling League" for MLB and NFL fans

AB inBev, a Belgian brewing group, has activated its partnership with the National Football League (NFL) and Major League Baseball (MLB) and launched the "National Recycling League", an initiative "aiming to reduce waste on game day," announced the group on 12/04/2022. More than 10 franchises are…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 248759
• Published on 15/04/22 at 17:55
©  D.R.
Qatar 2022/Belgium: ING, Côte d'Or, Carrefour, GLS and Jupiler will not activate their partnerships

ING Belgium (banking and insurance), Côte d'Or (chocolate brand, Mondelēz International group), Carrefour (supermarkets), GLS (logistics) and Jupiler (beer, AB inBev group) will not activate their partnerships with the Royal Belgian Football Association at the 2022 World Cup in Qatar, according to…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 248812
• Published on 15/04/22 at 17:35
©  News Tank
Weekly News Extra (11-15/04/2022)

• For the first time in their history, the NFL and 14 of its franchises have partnered with crypto-asset operators - Socios.com for 13 teams and Blockchain.com with the Dallas Cowboys. • Atalanta BC (Serie A TIM) posted record revenues (including transfers) of €242.6m for the financial year 2021…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 248795
• Published on 15/04/22 at 17:00
©  Football Australia
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 248783
• Published on 15/04/22 at 16:00
©  NBA
NBA: Foot Locker extends partnership and community programme in Europe

Foot Locker Europe, the regional subsidiary of the US sporting goods retailer, is extending its partnership with the National Basketball Association from 2021-22 and for several seasons, announced the North American league on 13/04/2022. The two parties have been in partnership since 2010-11…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 248746
• Published on 15/04/22 at 12:30
©  Excel
esports: Just Eat (meal delivery service) enters the discipline by becoming a partner of Excel (GBR)

Just Eat (Takeaway.com), a Dutch meal delivery company, has signed its first esports sponsorship deal with the UK-based organisation Excel (LEC), on 13/04/2022. "With a focus on authentic engagement, Just Eat and Excel will collaborate on content, experiences and events both virtually and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 248677
• Published on 15/04/22 at 09:40