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©  Real Madrid CF
Real Madrid: partnership with Daktronics for the supply of LED screens at the Santiago Bernabéu

Daktronics, a US Nasdaq-listed company specialised in the design and supply of video displays and audio systems, has become an official partner of Real Madrid CF (LaLiga Santander) until 2023-24, announced the club on 28/04/2022. As part of the partnership, Daktronics will be responsible for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums
• Article # 250102
• Published on 29/04/22 at 12:30
©  Team Vitality
Team Vitality: Philips Monitors extends partnership to LoL teams (LFL and LEC) from 2022

Philips Monitors, a brand belonging to the Dutch home appliances group, has extended its partnership with Team Vitality from 2022 and for several seasons, announced the French esports organisation on 28/04/2022. While the partnership initiated in 2021 only concerned Team Vitality's FIFA team…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 250063
• Published on 29/04/22 at 10:20
©  Renault
Tennis: Renault (car manufacturer), first brand to appear on the nets at Roland-Garros (2022-2026)

Renault, a French car manufacturer, has become a premium partner (second level) of Roland-Garros "for an initial period of five years" i.e. for the 2022-2026 period, announced the French Tennis Federation (FFT) on 28/04/2022. The 2022 edition of the French Grand Slam tournament will be held at the…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 249952
• Published on 28/04/22 at 11:50
©  The Look Company
Qatar 2022: The Look Company (signage, QAT) commissioned for stadium advertising

The Look Company, a Qatari company that provides signage solutions for advertising media, has become a regional supporter of the 2022 World Cup in Qatar, announced FIFA on 27/04/2022. The competition will take place in eight stadiums in the Persian Gulf emirate from 21/11 to 18/12/2022. The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Stadiums
• Article # 249919
• Published on 28/04/22 at 09:40
©  Degree Deodorant
Technology: an inclusive marathon held in the metaverse by Degree (deodorant, Unilever)

Degree (Sure in the UK market), an American deodorant brand belonging to the British group Unilever, held the "Degree Metathon" - "the world's first Marathon in the Metaverse" - via the virtual reality platform Decentraland on 26/04/2022. The event highlighted inclusivity and accessibility within…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Social Responsibility
• Article # 249830
• Published on 27/04/22 at 15:30
©  D.R.
Formula 1: McLaren Racing to provide Sanofi (FRA) with analytical tools to optimise production

Sanofi, a French pharmaceutical group, has entered into a multi-year partnership with McLaren Racing "to accelerate industrial excellence," announced the two parties on 26/04/2022. As part of this partnership, the Formula 1 team will provide Sanofi with its McLaren Accelerator technology…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 249797
• Published on 27/04/22 at 12:30
©  Mutua Madrid Open
Tennis/Mutua Madrid Open: Orange & Cosentino extend for 2022, Bitpanda becomes an official sponsor

Orange has extended its role as an official sponsor (third level) of the Mutua Madrid Open, an ATP Masters 1000 and WTA 1000 tournament to be held from 26/04 to 08/05/2022 at the Caja Mágica de Madrid (ESP), according to IMG, the tournament's organising company, on 20/04/2022. The…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 249701
• Published on 26/04/22 at 15:30
©  News Tank
Weekly News Extra (18-22/04/2022)

• FC Barcelona (LaLiga Santander) is introducing new ticketing measures to combat the misuse of match tickets, following the massive purchase of tickets - more than 30,000 - by fans of Bundesliga side Eintracht Frankfurt who travelled to the Camp Nou for the Europa League quarter-final second leg…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 249441
• Published on 22/04/22 at 17:55
©  Houston Astros
MLB: Amazon installs new payment technology at Minute Maid Park, home of the Houston Astros (MLB)

Amazon, an e-commerce company, has partnered with the Houston Astros (MLB) and is installing its "Just Walk Out" technology in two food and beverage stores at Minute Maid Park, announced Major League Baseball on 13/04/2022. "Shopping at a location powered by Amazon's Just Walk Out technology…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Stadiums
• Article # 249425
• Published on 22/04/22 at 15:20
©  Wada
World Anti-Doping Agency: African broadcaster SuperSport becomes an official sponsor for 2 years

The World Anti-Doping Agency (WADA) has signed a sponsorship agreement with the African broadcaster SuperSport, according to the body on 20/04/2022. "The partnership is the first of its kind and will see SuperSport become an official WADA sponsor and continental partner for an initial period of…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Authorities, Marketing - Communication
• Article # 249370
• Published on 22/04/22 at 11:40