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©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 253083
• Published on 27/05/22 at 17:50
©  D.R.
Premier League: Cinch (car sales platform), main shirt sponsor of Crystal Palace FC from 2022-23

Cinch, a UK-based online car sales platform belonging to the Constellation Automotive Group, is to become the main shirt sponsor of Crystal Palace FC (Premier League) from the 2022-23 season, as part of a "multi-year" deal, announced the club on 26/05/2022. The agreement covers Crystal Palace…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 253076
• Published on 27/05/22 at 15:55
©  D.R.
Bologna FC 1909: Cazoo (car sales) signs 1st deal in Italy, 7th in the European Top 5 for 2022-23

Cazoo, a British used car sales platform, is to become the new major partner and main shirt sponsor of Bologna FC 1909 (Serie A TIM) from 2022-23 as part of a multi-year agreement, announced the Italian club on 25/05/2022. The agreement covers Bologna FC's men's, women's and youth teams. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 252943
• Published on 25/05/22 at 14:50
©  Uber Eats
FFF: Uber Eats, major partner of the French national teams until the Women's Euro 2025

Uber Eats, a home shopping and meal delivery app, has become a major partner of the Fédération Française de Football (French Football Federation) for three seasons, from June 2022 until the 2025 Women's Euro, announced the FFF and the subsidiary of the group Uber on 25/05/2022. "The number 1…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 252930
• Published on 25/05/22 at 14:00
©  adidas
UEFA: "Peace" written in Cyrillic on adidas' ball for the 2021-22 Champions League final

adidas and UEFA have presented the official ball for the 2021-22 Champions League final between Real Madrid CF (LaLiga Santander) and Liverpool FC (Premier League) at the Stade de France (80,000 capacity) in Saint-Denis (Paris, FRA) on 24/05/2022. The football bears the words "мир | PEACE" in…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication, …
• Article # 252910
• Published on 25/05/22 at 11:40
©  Lavazza
Tennis: Lavazza (coffee) extends as an official supplier of Roland-Garros until 2025

Lavazza, an Italian coffee brand based in Turin (ITA), has extended as an official supplier and the "official coffee" of Roland-Garros until 2025, on 24/05/2022. Lavazza has been the official supplier of the French Grand Slam tournament since the 2015 edition. The 2022 edition of Roland-Garros is…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 252780
• Published on 24/05/22 at 14:40
©  Rakuten
NBA: Rakuten (e-commerce) extends as jersey sponsor of the Golden State Warriors (€17.4m/year)

Rakuten, a Japanese group specialised in online services (e-commerce, finance and digital content), has extended its sponsorship of the Golden State Warriors (NBA) from the 2022-23 season, announced Rakuten America, a subsidiary based in San Mateo (California, USA) on 23/05/2022. The…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 252760
• Published on 24/05/22 at 12:30
©  News Tank
Weekly News Extra (16-20/05/2022)

• Saïd Chabane, owner and president of Angers SCO (Ligue 1 Uber Eats), has announced to the club's employees that he will be selling it to an American investment fund. • Opel (automotive) will not extend its partnership with Borussia Dortmund (Bundesliga) beyond 2021-22, according to…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 252483
• Published on 20/05/22 at 18:00
©  VfL Wolfsburg
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 252457
• Published on 20/05/22 at 16:30
©  EPCR
Rugby/EPCR: Heineken extends as title sponsor of the Champions Cup from 2022-23

Heineken, a Dutch beer company, has extended as the title sponsor of the Champions Cup from 2022-23, announced EPCR on 19/05/2022. The brand had become the title sponsor of the European Rugby Champions Cup for four years "from the 2018-19 season" on 04/06/2018. The competition will retain the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 252432
• Published on 20/05/22 at 14:30