Sponsors & Partners: archives 2022 (page 57/73)

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©  Real Betis

LaLiga Santander: Volvo (car manufacturer), official partner of Real Betis Balompié until 2023-24

Volvo Cars Group, a Swedish car manufacturer, has become an official partner of Real Betis Balompié (LaLiga Santander) until 2023-24, announced the Sevillian club on 12/03/2022. The Gothenburg (SWE) based group will display the logos of its hybrid SUVs on signage at the Estadio Benito…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 245241
• Published on
©  Nielsen Sports

Sports sponsorship: expenditures +107% at the start of 2021 versus the same period in 2020 (Nielsen)

"Sponsorship expenditures in early 2021 were up 107% versus the same period in early 2020. In a recent analysis of 100 sponsorships in seven markets across 20 industries, Nielsen found that the sponsorships drove an average 10% lift in purchase intent among the exposed fanbase. According to…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Authorities, …
• Article # 245189
• Published on
©  Shakhar Donetsk

War in Ukraine: Andriy Pyatov, Shakhtar Donetsk and national team captain, appeals to Ukrainians

"I would like to appeal to all Ukrainians: every day you prove that you are the strongest and best nation. We must stick together, because only we can help ourselves. We know that we have strong-minded people who will cope and who will be able to overcome everything!" said Ukrainian international…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Game - pitch, …
• Article # 245163
• Published on
©  News Tank

Weekly News Extra (07-11/03/2022)

• City Football Group, owner of Manchester City FC (Premier League), is reportedly in negotiations to acquire a majority stake in Brazilian club Atlético Mineiro. • ParionsSport (La Française des Jeux) will take over from Unibet as betting partner of Paris Saint-Germain (Ligue 1 Uber Eats) for…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 244989
• Published on
©  Nashville SC

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 244962
• Published on
©  VfB Suttgart

Bundesliga: Jako (GER) extends as VfB Stuttgart's equipment supplier & becomes club shareholder

The German brand Jako has extended its contract as the official equipment supplier of VfB Stuttgart (Bundesliga) until 30/06/2029, announced the club on 10/03/2022. The initial agreement concluded on 14/05/2018 was initially due to end at the end of 2022-23 (€3m/season). The duration of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Investment - Shareholding
• Article # 244928
• Published on
©  Chelsea FC

War in Ukraine: Three UK (telecoms) temporarily suspends partnership with Chelsea FC

"In light of the government's recently announced sanctions, we have requested Chelsea FC (Premier League) temporarily suspend our sponsorship of the club, including the removal of our brand form shirts and around the stadium until further notice," announced the British telecommunications and…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 244888
• Published on
©  VfL Bochum

Bundesliga: Mizuno (JPN) to succeed Nike as VfL Bochum's equipment supplier from 2022-23

Mizuno will become the new official equipment supplier for all VfL Bochum (Bundesliga) teams from the 2022-23 season, announced the German club on 09/03/2022. Mizuno will succeed Nike and its distributor 11Teamsports, kit suppliers of VfL Bochum since 2011-12 (€700,000 per season). Mizuno, a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 244851
• Published on
©  D.R.

Formula 1: Nikita Mazepin and Uralkali (RUS) create a foundation to support Russian athletes

Russian racing driver Nikita Mazepin and Uralkali, a Russian potash fertiliser production and export group owned by Dmitry Mazepin, have launched a foundation to help athletes prevented from competing for "political reasons out of their control," announced the son of the Russian oligarch on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 244796
• Published on
©  adidas Group

adidas: a turnover of €21.2bn (+15%) and net profit of €1.492bn (3x higher than in 2020) in 2021

adidas Group posted a turnover of €21.234bn for the financial year 2021 (01/01 to 31/12/2021), up 15.2% compared to 2020 (€18.4bn), a year marked by the Covid-19 pandemic and the closure of stores, announced the German equipment manufacturer on 09/03/2022. This turnover is lower than those of 2019…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 244737
• Published on