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©  adidas Group
adidas: a turnover of €21.2bn (+15%) and net profit of €1.492bn (3x higher than in 2020) in 2021

adidas Group posted a turnover of €21.234bn for the financial year 2021 (01/01 to 31/12/2021), up 15.2% compared to 2020 (€18.4bn), a year marked by the Covid-19 pandemic and the closure of stores, announced the German equipment manufacturer on 09/03/2022. This turnover is lower than those of 2019…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 244737
• Published on 10/03/22 at 09:40
©  Women In Rugby
Rugby: Altrad (construction), sponsor of the Women's Rugby World Cup 2021 to be played in 2022

The French group Altrad has become an official sponsor of the Women's Rugby World Cup 2021, which will be held in New Zealand in October and November 2022, announced the construction and engineering company on 07/03/2022. The announcement, "on the eve of International Women's Day, demonstrates…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 244684
• Published on 09/03/22 at 16:50
©  FIGC
Italy: adidas to succeed Puma as equipment supplier of the FIGC's national teams from 2023

adidas will become the official equipment supplier of the Italian Football Federation's (FIGC) national teams from 01/01/2023, announced the Italian body on 09/03/2022. "The Federazione Italiana Giuoco Calcio is proud to announce a long-term partnership with adidas. Starting from January…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing, Authorities, …
• Article # 244698
• Published on 09/03/22 at 16:20
©  Nashville SC
MLS: Nashville SC, first club to be paid in Bitcoin by its crypto partner (Valkyrie Investments)

Valkyrie Investments, a finance company based in Nashville (Tennessee, USA), has become a "founding partner" (first level) of Nashville SC, announced the MLS franchise on 08/03/2022. "The groundbreaking partnership makes Nashville SC the first Major League Soccer club to accept its full…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 244685
• Published on 09/03/22 at 15:30
©  Vodafone UK
Tennis: Emma Raducanu (ENG) becomes an ambassador for Vodafone (telecoms), partner of Wimbledon

Emma Raducanu has become an ambassador for Vodafone UK, the British subsidiary of telecommunications group Vodafone, on 08/03/2022. "I'll be working as their ambassador for Play Your Way to Wimbledon. Throughout this tournament, we'll work with Lawn Tennis Association (LTA) and Wimbledon to help…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 244653
• Published on 09/03/22 at 14:40
©  Lega Serie A
Italy: Puma to supply match balls for Lega Serie A competitions from 2022-23

The German equipment manufacturer Puma will become the official technical partner of the Lega Serie A from 01/07/2022 and will supply match balls for its competitions, announced the Italian professional league on 07/03/2022. Puma succeeds the American brand Nike, which had been supplying balls…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 244471
• Published on 08/03/22 at 11:40
©  Schalke 04
FC Schalke 04: Vivawest (real estate) succeeds Gazprom (RUS, energy supplier) as main shirt sponsor

Vivawest, a German company specialised in real estate, has become the main shirt sponsor of FC Schalke 04 (2.Bundesliga) "effective immediately," announced the club on 05/03/2022. Vivawest succeeds the Russian company Gazprom (gas and electricity), whose contract was terminated by the German club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 244462
• Published on 08/03/22 at 10:20
©  Puma
War in Ukraine: Puma (equipment manufacturer) suspends operations at its stores in Russia

The German equipment manufacturer Puma has decided to "suspend operations at all its stores in Russia," announced the group on 05/03/2022. The reason for the decision is Russia's invasion of Ukraine, which began on Thursday 24/02/2022, and following which the brand initially suspended its…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Social Responsibility
• Article # 244392
• Published on 07/03/22 at 17:00
©  Manchester City FC
Premier League: OKX (cryptocurrency exchange), official partner of Manchester City FC from 2021-22

The Seychelles-based cryptocurrency exchange OKX has become an official partner of Manchester City FC (Premier League) from the 2021-22 season, announced the club on 04/03/2022. The deal is OKX's first sponsorship agreement in sports. "The partnership will span Manchester City men's and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 244385
• Published on 07/03/22 at 15:30
©  Haas F1 Team
War in Ukraine/F1: Haas ends contracts with Russian title sponsor and driver Nikita Mazepin

"Haas F1 has elected to terminate, with immediate effect, the title sponsorship of Uralkali and the driver contract of Nikita Mazepin (RUS). As with the rest of the Formula 1 community, the team is shocked and saddened by the invasion of Ukraine and wishes for a swift and peaceful end to the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 244358
• Published on 07/03/22 at 14:40