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©  Socios.com
Rugby: after RC Toulon, Socios.com to launch fan tokens for three English Premiership clubs

Socios.com, a cryptocurrency blockchain platform owned by ChiliZ and Mediarex Sports & Entertainment, has become a partner of three English Gallagher Premiership Rugby clubs (Harlequins FC, Leicester Tigers and Saracens RFC), announced the Maltese platform on 18/07/2022. As part of these…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 259413
• Published on 22/07/22 at 10:20
©  RB Leipzig
Bundesliga: PreZero (waste management), official supplier of RB Leipzig for 2022-2024

PreZero, a waste management company belonging to the Schwarz Group (Lidl / Kaufland), has become an official supplier (fourth level) of RB Leipzig (Bundesliga) for two seasons (2022-2024), announced the club on 20/07/2022. As part of the partnership, the German group will aim to optimise the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 259363
• Published on 21/07/22 at 17:20
©  Legends
France 2023: Legends (service provider) named official retail partner for the Rugby World Cup

Legends, an American service provider (global planning, sales, partnerships, hospitality, merchandise, and technology solutions), has been named as the "official retail partner and operator" for the Rugby World Cup France (from 08/09 to 28/10/2023), announced World Rugby on 20/07/2022. The…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 259254
• Published on 21/07/22 at 11:00
©  EA Sports
Women's football: club teams to be included in EA Sports' "FIFA" video game for the first time

The US video game publisher EA Sports will include women's football club teams for the first time ever from the 2022-23 season in its upcoming FIFA 2023 game, announced the body on 20/07/2022. The game will be released on 30/09/2022. Women's football clubs from the of the Barclays Women's Super…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners, …
• Article # 259257
• Published on 21/07/22 at 10:20
©  Bologna FC 1909
Bologna FC 1909: Lavoropiù (recruitment agency) succeeds Scala as sleeve sponsor for 2022-23

Lavoropiù, an Italian recruitment agency, has extended its partnership with Bologna FC 1909 (Serie A TIM) and become a sleeve sponsor for the 2022-23 season, announced the club on 19/07/2022. In addition to displaying its logo on the left sleeve of the Italian club's shirts, Lavoropiù will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 259165
• Published on 20/07/22 at 16:30
©  ESL Gaming
esports: Spotify (streaming), audio partner of ESL Gaming for the German-speaking market

Spotify, a Swedish audio streaming subscription service, has partnered with ESL Gaming to provide "music experiences and exclusive podcasts" for all of its German-language esports competitions, announced the organisation owned since 2022 by Saudi sovereign wealth fund the Public Investment Fund…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Media, esport - gaming
• Article # 259153
• Published on 20/07/22 at 15:30
©  EA Sports
Video games: Kylian Mbappé (PSG) to feature on the cover of "FIFA" (EA Sports) for the 3rd time

Kylian Mbappé, a French player playing for Paris Saint-Germain (Ligue 1 Uber Eats), will appear on the cover of the FIFA 23 video game, announced the American publisher EA Sports on 19/07/2022. "Paris Saint-Germain striker and global football icon Kylian Mbappé graces the cover for the third…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 259137
• Published on 20/07/22 at 14:40
©  FFF
Women's Euro 2022: Uber Eats launches "Remember their names" a campaign highlighting the French team

Uber Eats has activated its partnership with the French Football Federation and launched its "Remember their names" campaign for the Women's Euro 2022 (held in England from 06 to 31/07/2022), announced the meal delivery service on 18/07/2022. This communication campaign was created by the agency…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Authorities, …
• Article # 259054
• Published on 20/07/22 at 11:00
©  Atlético de Madrid
Atlético de Madrid: Civitas (real estate) succeeds Wanda as title sponsor of the Metropolitano

The Spanish real estate group Civitas has acquired the naming rights to the Estadio Metropolitano (Madrid, ESP), which will take on the name "Civitas Metropolitano" for ten years (2022-2032), announced Club Atlético de Madrid (LaLiga Santander), who have been playing at the stadium since the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 259073
• Published on 20/07/22 at 09:40
©  Borussia Dortmund
Borussia Dortmund: GLS (logistics) succeeds Opel as sleeve sponsor from 2022-23

GLS Germany, the national subsidiary of the Dutch parcel delivery service, has extended its partnership with Borussia Dortmund (Bundesliga) and become its sleeve sponsor for all competitions from 2022-23, announced the club on 18/07/2022. The new agreement covers all Borussia Dortmund teams…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 259029
• Published on 19/07/22 at 16:35