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©  D.R.
Tour de France Femmes: "Desire to support & develop women's cycling" (A. Lanaya, UCI/J. Goupil, ASO)

"We have to be aware of the economic fragility of the women's circuit. A major player like ASO must be able to benefit from sufficient economic returns to organise such a race. It is important for us, we are not here to make them lose money! But ASO quickly understood our desire to develop women's…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Authorities, …
• Article # 260291
• Published on 01/08/22 at 16:20
©  Photo AS Monaco
AS Monaco FC: eToro (trading) succeeds Fedcom as main shirt sponsor for European Cup matches

eToro, a digital trading platform founded in Tel Aviv (ISR), has extended its partnership with AS Monaco FC (Ligue 1 Uber Eats) to become its main shirt sponsor for European Cup matches from 2022-23, announced the club on 01/08/2022. The agreement was negotiated by marketing agency…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 260304
• Published on 01/08/22 at 15:30
©  Binance
Serie A TIM: SS Lazio and Binance (crypto) market season tickets and match tickets as NFTs

SS Lazio (Serie A TIM) and its main sponsor Binance (crypto-assets) have launched a blockchain-based ticketing solution and are offering match tickets and season tickets as NFTs for the 2022-23 season, announced the club on 29/07/2022. The Hong Kong-based platform, which specialises in…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Digital, …
• Article # 260276
• Published on 01/08/22 at 14:00
©  D.R.
Formula 1: Porsche to buy 50% of Red Bull Technology in order to return to F1 in 2026

Porsche, a brand belonging to the German car manufacturer Volkswagen, plans to acquire a 50% stake in Red Bull Technology, the branch of the Austrian group responsible for designing the single-seaters for the Oracle Red Bull Racing team, according to documents published by the Moroccan Competition…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Finance, Investment - Shareholding, Marketing - Communication
• Article # 260222
• Published on 01/08/22 at 12:30
©  SC Freiburg
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 260228
• Published on 01/08/22 at 11:40
©  AS Monaco FC
Ligue 1 Uber Eats: Triangle Intérim (HR) extends as a shoulder sponsor of AS Monaco (2022-2024)

Triangle Interim, a French company specialised in human resources, has extended as a premium partner and shoulder sponsor of AS Monaco FC (Ligue 1 Uber Eats) for two additional seasons (2022-2024), announced the club on 29/07/2022. Triangle Intérim will continue to benefit from the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 260230
• Published on 01/08/22 at 11:00
©  FC Nantes / Arnaud Duret
Ligue 1 Uber Eats: ZEBet (sports betting), shorts sponsor of FC Nantes for 3 seasons (2022-2025)

ZEbet, a sports betting platform owned by the Maltese group ZEturf, has become an official partner and shorts sponsor of FC Nantes (Ligue 1 Uber Eats) for three seasons (2022-2025), announced the club on 28/07/2022. The sports betting operator has the status of official partner, the second…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 260182
• Published on 01/08/22 at 09:40
©  News Tank
Weekly News Extra (25-29/07/2022)

• Puma has posted a record turnover of €2bn for the second quarter of 2022 (from 01/04 to 30/06/2022) as well as half-year sales of €3.9bn. • RAI, an Italian public broadcasting group, has acquired the free-to-air broadcasting rights to the Serie C for the 2022-2025 cycle. • FC Barcelona…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Media Audiences, …
• Article # 260212
• Published on 29/07/22 at 17:25
©  Paris FC
Ligue 2 BKT 2022-23: adidas and Kappa equip half of the clubs (10 brands represented in total)

With five clubs each under contract, adidas (Paris FC, Rodez Aveyron Football, FC Annecy, SC Bastia and FC Girondins de Bordeaux) and Kappa (Chamois Niortais FC, SM Caen, Quevilly Rouen Métropole, FC Annecy and FC Metz) are the most represented equipment suppliers among the 20 clubs that make up…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 260183
• Published on 29/07/22 at 14:40
©  Milan-Cortina 2026
Italy: Esselunga (supermarkets), 1st national sponsor of the Milan-Cortina 2026 Winter Olympic Games

Esselunga, an Italian supermarket chain, has become the first official partner in the national sponsorship programme for the Milan-Cortina 2026 Olympic and Paralympic Winter Games, announced the Italian Organising Committee on 26/07/2022. The Milan-Cortina Olympic Games will be held from 06 to…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Marketing - Communication
• Article # 260141
• Published on 29/07/22 at 11:40