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©  Paris Saint-Germain
France: sponsorship revenue from football clubs up 129% between 2012 and 2022 (Nielsen)

French professional football clubs in Ligue 1 Uber Eats and Ligue 2 BKT, will post cumulative sponsorship revenues of €510m in 2022, an increase of 129% in ten years (€222m in 2012), according to a study on the evolution of sports sponsorship over the past 10 years in France, published by the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 258962
• Published on 19/07/22 at 14:55
©  UEFA
UEFA: Oppo (smartphones), first Chinese brand to partner with the Champions League (2022-2024)

Chinese smartphone manufacturer Oppo has become a "global partner" of the Champions League for two seasons (2022-2024), announced UEFA on 18/07/2022. The agreement also includes sponsorship rights for the Super Cup, the Futsal Champions League finals and the Youth League finals (U19 Champions…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 258859
• Published on 18/07/22 at 16:30
©  FC Schalke 04
FC Schalke 04: MeinAuto.de (vehicle e-commerce), main shirt sponsor for 2022-2025

MeinAuto.de, a German online car sales platform, has become the main shirt sponsor of FC Schalke 04 for three seasons (2022-2025), announced the club, which has been promoted to the Bundesliga for the 2022-23 season, on 13/07/2022. This is the first sports sponsorship deal for the German…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 258860
• Published on 18/07/22 at 15:20
©  FC Schalke 04
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 258720
• Published on 15/07/22 at 17:30
©  News Tank
Weekly News Extra (11-15/07/2022)

• SL Benfica (Liga Portugal Bwin) and Canadian company Clancy have launched a NFT platform dedicated to the Portuguese club. • FIFA has published its third report (2021-22) on the activities of its two independent judicial bodies, the Ethics and Disciplinary Committees. • Former French…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 258700
• Published on 15/07/22 at 17:00
©  Leeds United FC
Premier League: Wish (e-commerce) succeeds Boxt as sleeve sponsor of Leeds United FC for 2022-23

Wish, an American e-commerce platform, has become a partner and sleeve sponsor of Leeds United FC (Premier League) for the 2022-23 season, announced the club on 13/07/2022. "As part of the newly signed one-year deal, Wish branding will appear on the shirt sleeve throughout the season for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 258636
• Published on 15/07/22 at 14:30
©  Liverpool FC
Liverpool FC: Standard Chartered (bank) extends as main shirt sponsor until 2026-27 (£50m/season)

The British bank Standard Chartered has extended as a major partner and main shirt sponsor of Liverpool FC (Premier League) for four additional seasons (2023-2027), announced the club on 14/07/2022. The annual sponsorship fee will be increased to £50m (€59.1m), the most expensive agreement in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 258657
• Published on 15/07/22 at 12:00
©  Santander X
CSR: Formula One Group enters a sustainability-focused partnership with Banco Santander (ESP, bank)

Banco Santander has entered into a collaboration agreement with Formula One Group for three years (2022-2025) "to promote various sustainability initiatives that contribute to the sustainable development in the automotive industry," announced the Spanish banking group on 12/07/2022. As part of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 258618
• Published on 15/07/22 at 11:00
©  Real Madrid CF
LaLiga Santander: BMW succeeds Audi as Real Madrid's mobililty partner from 2022-23

BMW España, the German car manufacturer's Spanish subsidiary, has become a global sponsor (second level) of Real Madrid CF (LaLiga Santander) from 2022-23, announced the Madrid club on 13/07/2022. "The Real Madrid men's and women's football and basketball first teams, together with their…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 258572
• Published on 13/07/22 at 16:35
News Tank Football: Bastille Day, a national holiday in France on Thursday 14/07/2022

Bastille Day, a French national holiday celebrated each year to commemorate the Storming of the Bastille (a medieval fortress in Paris, which became a prison for upper-class members of French society who opposed King Louis XIV and was later used by Louis XV and XVI to hold prisoners from varied…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Media Audiences, Marketing - Communication, …
• Article # 258486
• Published on 13/07/22 at 14:00