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Weekly News Extra (24-28/04/2023)

• FC Barcelona (LaLiga Santander) is the first sports club to reach the 15 million subscribers mark on the video platform YouTube. • Florence Hardouin, former general manager of the Fédération Française de Football, who was suspended on 11/01/2023 and is now in the process of being dismissed…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 287664
• Published on 28/04/23 at 17:35

FC Nantes: Synergie (HR) extends as main shirt sponsor for 3 seasons (2023-2026)

Synergie, a French human resources management company, has extended its contract as the main shirt sponsor of FC Nantes (Ligue 1 Uber Eats) for an additional three seasons (2023-2026), announced the club on 27/04/2023. Synergie, a partner of the Nantes club since 1972 and its main shirt sponsor…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 287594
• Published on 28/04/23 at 13:00

Bundesliga: Hylo (via Ursapharm) extends as a platinum partner of Bayern Munich (2023-2026)

Ursapharm, a German pharmaceutical manufacturer, has extended as a platinum partner of FC Bayern Munich (Bundesliga) for an additional three seasons (2023-2026), announced the German club on 27/04/2023. Ursapharm has been promoting its Hylo brand (eye drops) on Bayern Munich's communication…

Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 287509
• Published on 27/04/23 at 16:00

LaLiga Santander: Wehumans (AI) sleeve & shorts sponsor of Cádiz CF for the end of 2022-23 & 2023-24

Wehumans, a Spanish company, specialised in the development of AI-trained digital humans, has become a sleeve sponsor of Cádiz CF (LaLiga Santander) "for the remainder of the current season and during the 2023-24 campaign," announced the Andalusian club on 26/04/2023. The value of the contract has…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 287346
• Published on 26/04/23 at 16:55

Girona FC: Open Arms (NGO) logo to be worn on the shirt sleeve until the end of the 2022-23 season

Girona FC (LaLiga Santander) will wear the logo of the NGO Open Arms (maritime rescue and relief) on the sleeve of its shirts until the end of the 2022-23 season, announced the Catalan club on 24/04/2023. This collaboration, which began on 25/04/2023 during the home game versus Real Madrid CF…

Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 287338
• Published on 26/04/23 at 13:40

LaLiga: Castore to succeed New Balance as Athletic Club Bilbao's kit supplier in 2023-24

Castore, a British brand, is to become the official equipment supplier of Athletic Club Bilbao (LaLiga Santander) from the 2023-24 season, announced the club on 25/04/2023. The agreement covers the match and training kits of the Basque club's men's, women's and youth teams. The partnership is…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 287299
• Published on 26/04/23 at 10:40

Olympique Marseille: match versus Auxerre dedicated to OM Africa, in partnership with Moni (startup)

"On the occasion of the Olympique de Marseille - AJ Auxerre match (Matchday 33 of the Ligue 1 Uber Eats) on Sunday 30/04/2023, OM and its official partner Moni are honouring the OM Africa label," announced the club on 24/04/2023. "Official partner of Olympique de Marseille since October 2022…

Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 287275
• Published on 26/04/23 at 08:40

Real Betis: partnership with CBI (investment company) to create a "virtual universe" from 2023-24

Crypto Blockchain Industries (CBI), a French investment company specialised in company in blockchain technology, NFTs and cryptocurrencies, has signed an agreement with Real Betis Balompié (LaLiga Santander) to create its own virtual universe "within its 'Football at AlphaVerse' platform,…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 287066
• Published on 24/04/23 at 11:40

Weekly News Extra (17-21/04/2023)

• Borussia Mönchengladbach (Bundesliga) posted a turnover of €177.3m in 2022, up slightly compared to 2021 (€169.1m), with a net loss of €24.6m (-€14.6m in 2021). • Liverpool FC (Premier League) will "celebrate and highlight The Red Way, the club's ongoing commitment to creating a better future…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 286981
• Published on 21/04/23 at 16:00

Premier League: Tonsser (stats app) to launch first UK operation with Southampton FC in May 2023

Tonsser, a Danish company that develops a mobile application dedicated to amateur footballers, has officially set up in the UK and will launch its first operation with Southampton FC (Premier League) in May 2023, announced the app on 19/04/2023. The app is now available in 10 countries and…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Game - pitch, …
• Article # 286890
• Published on 21/04/23 at 08:40