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©  LVMH
Paris 2024: LVMH (luxury products) confirms ongoing discussions regarding a potential partnership

"The contract you are talking about has not been signed. It is under discussion and like any discussion, it may or may not end with a signature," said Bernard Arnault, chairman and CEO of LVMH, when asked by one of the French group's shareholders about a possible partnership for the Paris 2024…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Authorities
• Article # 286860
• Published on 20/04/23 at 16:25
©  Cisco
FIFA: Cisco (computer networks), "official supporter" of the Women's World Cup 2023

Cisco ANZ, a regional subsidiary of the American computer server company, has become an "official supporter" of the Women's World Cup 2023 for the Asia-Pacific region, announced FIFA on 20/04/2023. The competition will be held from 20/07 to 20/08/2023 in Australia and New Zealand. Cisco has…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Stadiums
• Article # 286792
• Published on 20/04/23 at 11:30
©  FIFA
FIFA: Team Global Express (logistics), "official supporter" of the Women's World Cup 2023

Team Global Express, an Australian logistics company, has become an "official supporter" of the Women's World Cup 2023, announced FIFA on 17/04/2023. The competition will be held from 20/07 to 20/08/2023 in Australia and New Zealand. Team Global Express has been appointed "official logistics…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 286632
• Published on 19/04/23 at 13:40
©  Haier
Tennis: Haier (home appliances, CHN) partner of the ATP after signing with Roland-Garros

Haier, a brand belonging to the Chinese manufacturer Haier Smart Home Group specialised in household appliances and televisions, has become a "gold partner" of the Association of Tennis Professionals in 2023, announced the body on 17/04/2023. Haier Europe thus strengthens its commitment to…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 286478
• Published on 18/04/23 at 16:50
©  Nike
Web3: Nike releases its first digital footwear collection on its dedicated platform ".Swoosh"

Nike has unveiled plans to market its first collection of digital footwear on its Web3 platform ".Swoosh" dedicated to the creation and sale of digital assets, on 18/04/2023. The "Our Force 1" collection, co-created by the .Swoosh community, comes in the form of two digital boxes. Each box is…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 286518
• Published on 18/04/23 at 16:00
©  VMATCH
Agencies: VMATCH, founded by Hervé Bodinier, launches a division dedicated to luxury brands

VMATCH, a consultancy agency dedicated to "collaborative partnerships in and around sport and entertainment" has launched "VMATCH Luxury" a division specialised in premium and luxury brands on 17/04/2023. "More and more luxury brands are interested in sport and partnerships to communicate, in…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Agencies, Marketing - Communication
• Article # 286450
• Published on 18/04/23 at 10:00
©  D.R.
Exclusive Events: "I wanted to make security a high value-added activity" (F. Kerzerho, CISPÉ)

"I created CISPÉ in August 2018. Event security and, more broadly, crowd management needed to be strengthened in three key areas: methods, tools and the integration of professionals with varied experience. I wanted to make security a high value-added activity. We have created a new profession…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 286404
• Published on 18/04/23 at 08:40
©  Sporsora
Marketing: 83% of French people believe sponsorship is useful for sport (Sporsora study)

• 84% of French people think that sponsorship makes brands more likeable when they are partners in sport; • 83% believe that sponsorship is useful for sport; • 80% are interested in sport; • 78% have a good opinion of sponsorship; • 72% consider sponsorship more effective than…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 286399
• Published on 17/04/23 at 15:30
©  Olympique de Marseille
Puma: a "Celebration" shirt created for the 30th anniversary of Olympique Marseille's European title

Puma has activated its partnership with Olympique de Marseille (Ligue 1 Uber Eats) and launched a "Celebration" shirt paying tribute to the 30th anniversary of the European title acquired by OM in the Champions League final versus AC Milan (1-0) on 26/05/1993, announced the club and its equipment…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Sporting Goods & Brands, Marketing - Communication, …
• Article # 286317
• Published on 17/04/23 at 09:20
©  News Tank
Weekly News Extra (10-14/04/2023)

• The owners of Manchester United FC (Premier League) will launch a third bidding round for the sale of the club, with the aim of receiving a bid higher than £6bn (€6.8bn), according to the English media. • FIFA has launched the call for tenders for the broadcasting rights, in Switzerland and…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 286256
• Published on 14/04/23 at 18:00