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©  FIGC
Italy: Fileni (meat products), official partner of the FIGC's national teams for 4 years (2023-2026)

Gruppo Fileni, an Italian food group specialising in meat products, has become an official partner of the Federazione Italiana Giuoco Calcio for four years (2023-2026), announced the Italian Football Federation on 06/04/2023. As the body's official partner (4th level) and "official meat…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 285674
• Published on 07/04/23 at 16:00
©  NBA
NBA: Kaseya (IT), title sponsor of the Miami Heat arena after the cancellation of the FTX contract

Kaseya, an American IT company, has become the official IT solutions partner of the Miami Heat (NBA) and obtained the naming rights to the Miami Arena (19,600 capacity) located in Miami (Florida, USA), as part of a "long-term" partnership, announced the American franchise on 04/04/2023. The arena…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Legal, Marketing - Communication, …
• Article # 285658
• Published on 07/04/23 at 13:40
©  EA Sports
Video games: EA Sports unveils the new visual identity for its "EA Sports FC" game (formerly FIFA)

The US video game publisher EA Sports (Electronic Arts Group) has unveiled a new logo and visual identity for its football game, the first iteration of which under the name "EA Sports FC" (formerly EA Sports FIFA) will be released sometime in 2023, on 07/04/2023. Further information about the game…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, esport - gaming
• Article # 285646
• Published on 07/04/23 at 11:30
©  Team Vitality
esports: Aldi supports launch of Team Vitality's first women's League of Legends (LoL) team

Aldi France, a national subsidiary of the German supermarket group, has extended its partnership with Team Vitality and is supporting the esports organisation in the creation of its first women's team that will play in French League of Legends competitions, announced the team based in Paris (FRA)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, esport - gaming
• Article # 285527
• Published on 06/04/23 at 16:25
©  FIFA
FIFA: Jacob's Creek (wine, AUS), "official supporter" of the Women's World Cup 2023

Jacob's Creek, a wine brand belonging to the Australian winery Orlando Wines (Pernod Ricard Group), has become an "official supporter" of the Women's World Cup 2023, announced FIFA on 05/04/2023. The competition will be held from 20/07 to 20/08/2023 in Australia and New Zealand. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 285483
• Published on 06/04/23 at 13:00
©  Macron
Equipment suppliers: a turnover of €169.9m (+36.5%) for Macron (ITA) in 2022

Macron posted a turnover of €169.9m in the financial year 2022 (from 01/01 to 31/12/2022), up 36.5% on 2022 (€124.4m) and 50.6% on 2019 (€112.8m), the last pre-pandemic financial year, announced the Italian equipment manufacturer on 04/04/2023. 80% of this turnover was generated outside Italy…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 285322
• Published on 05/04/23 at 10:00
©  ATP
Tennis: Longi (solar energy), official partner of the ATP Tour from the 2023-24 season

Longi, a Chinese company specialised in photovoltaics and solar energy, is to become an official partner of the ATP Tour from the 2023-24 season, announced the Association of Tennis Professionals on 03/04/2023. The agreement was negotiated by the Chinese agency Juss Sports and covers the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 285244
• Published on 04/04/23 at 16:00
©  Decathlon
Decathlon: a turnover of €15.4bn (+11.6%), including €4.7bn in France (+12%) in 2022

Decathlon posted a turnover of €15.4bn in 2022, up 11.6% at at constant currency and perimeter compared to 2021 (€13.8bn), announced the French sporting goods design, production and distribution group on 03/04/2023. The group's net profit was €923m in 2022, compared with €913m in 2021…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Stadiums, …
• Article # 285105
• Published on 03/04/23 at 16:35
©  FIGC
Italy: TIM (telecommunications) renews as a partner of the FIGC's national teams from 2023

Telecom Italia (TIM), an Italian telecommunications operator, has renewed its partnership with the Federazione Italiana Giuoco Calcio from 2023, announced the Italian Federation on 03/04/2023. The agreement covers all of the FIGC's national teams: men's, women's, youth, futsal, beach soccer and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 285073
• Published on 03/04/23 at 14:30