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©  Aldi
esports: Aldi (supermarkets) launches a communication campaign to encourage women in the sector

Aldi France, a national subsidiary of the German group specialised in hard-discount supermarkets, has launched the "Place aux nouvelles gameuses" programme aimed at encouraging more women in the esports sector, announced the company, partner of three French esports clubs (Team Vitality, Solary and…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Social Responsibility, …
• Article # 291694
• Published on 13/06/23 at 16:35
©  Liga Portugal
Portugal: Puma (GER) becomes the football supplier for Liga Portugal competitions (2023-2026)

Puma has become an official sponsor (2nd level) and football supplier for the Liga Portugal competitions (Primeira Liga, Segunda Liga, Allianz Cup) for three seasons (2023-2026), announced the governing body on 09/06/2023. The Portuguese league becomes the third European league whose footballs are…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 291682
• Published on 13/06/23 at 15:30
©  UEFA
UEFA: Deutsche Bahn (railway company, GER), first national partner of Euro 2024

Deutsche Bahn, the German state-owned railway company, has become a national partner (2nd level) of Euro 2024 (to be held in Germany from 14/06 to 14/07/2024), announced UEFA on 12/06/2023. The agreement was negotiated by the agency CAA Eleven. This is the competition's first national partner…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 291643
• Published on 13/06/23 at 13:40
©  D.R.
Future of Sport: "Turning a sporting exploit into technologies" (A. Caizergues, Syroco)

"Future of Sport is an opportunity to publicise our technological project, and therefore to meet partners who may be interested in joining us on our journey. We want to show that we are capable of turning a sporting exploit into technologies that can benefit the entire shipping industry. So…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Social Responsibility
• Article # 291622
• Published on 13/06/23 at 11:30
©  Newcastle United FC
Newcastle United FC: Sela (events & experiences, KSA) becomes main shirt sponsor from 2023-24

Sela, a Saudi Arabian events and experiences organisation, has become the main shirt sponsor of Newcastle United FC (Premier League) as part of a "multi-year" partnership, announced the club on 09/06/2023. Sela succeeds Fun88, an Asian sports betting and online gambling operator, the club's…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 291546
• Published on 12/06/23 at 15:30
©  Future of Sport
The full programme for Future of Sport (Viva Technology x Global Sports Week Paris, 14-17/06/2023)

Viva Technology, Europe's largest event dedicated to start-ups and technology, and Global Sports Week, an international forum dedicated to sport, are joining forces to create "Future of Sport", an event dedicated to the "positive transformation of sport" in Hall 2 at the Paris Expo Porte de…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Digital, Essentials Clubs, …
• Article # 291521
• Published on 12/06/23 at 14:20
©  D.R.
Talent Solutions (Manpower): launch of a retraining scheme for high-level athletes

"Talent Solutions, ManpowerGroup's HR Consulting and Solutions division, is launching a new programme to provide high-level, professional and semi-professional sportsmen and women with personalised support at the end of their professional careers," said the Manpower Group on 07/06/2023. The…
Domain(s): Sponsors & Partners
• Category(ies): Employment - training, Marketing - Communication, Social Responsibility
• Article # 291449
• Published on 12/06/23 at 09:20
©  News Tank
Weekly News Extra (05-09/06/2023)

• Real Madrid CF (LaLiga Santander) have launched their « RM Play » OTT platform, "on which, for the first time, all the club's video content is available on demand." • "On today's World Environment Day, we are proud to announce we are partnering with the Free Kicks project to address topics such…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 291298
• Published on 09/06/23 at 18:00
©  FIFA
FIFA: AB InBev (beer) extends as sponsor of the Women's World Cup 2023 & Men's 2026 World Cup

The Belgian brewery group AB InBev has renewed its partnership with FIFA and will be an official sponsor of the Women's World Cup 2023 (in Australia and New Zealand, from 20/07 to 20/08/2023) and the 2026 World Cup (in Canada, the United States and Mexico), announced the International Federation…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 291260
• Published on 09/06/23 at 12:00
©  Stade de Reims
Ligue 1 Uber Eats: Eva Air (airline), pocket sponsor of Stade de Reims from 2023-24

Eva Air, a Taiwanese airline company, has become a premium partner (1st level) and pocket sponsor of Stade de Reims (Ligue 1 Uber Eats) as part of a "multi-year agreement" from the 2023-24 season, announced the club on 07/06/2023. As part of the agreement, the company will benefit from "premium…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 291250
• Published on 09/06/23 at 09:50