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©  FC Barcelona
LALIGA EA Sports: Konami (video games) extends as a global partner of FC Barcelona from 2023-24

Konami, a Japanese video game publisher, has extended as a global partner (2nd level) of FC Barcelona (LALIGA EA Sports) for "multiple seasons" from 2023-24, announced the club on 10/08/2023. The Japanese brand has been committed to FC Barcelona since the 2016-17 season, when it succeeded…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 297352
• Published on 10/08/23 at 16:05
©  AS Monaco FC
AS Monaco FC: 6686 Sport (sports betting), regional partner in Asia for 3 seasons (2023-2026)

6686 Sport, an Asian sports betting operator, has become a regional partner of AS Monaco FC (Ligue 1 Uber Eats) in Asia for three seasons (2023-2026), announced the club on 09/08/2023. 6686 Sport has the status of regional partner, the fifth level in the Monaco club's sponsorship hierarchy. "As…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 297292
• Published on 10/08/23 at 09:20
©  D.R.
Premier League: Google Pixel (smartphones), partner of Arsenal FC & Liverpool FC from 2023-24

Google Pixel, a smartphone brand belonging to US technology services company Google, has become an official partner of Arsenal FC and Liverpool FC from the 2023-24 season as part of "long-term" agreements, announced the two Premier League clubs on 09/08/2023. The aim of these partnerships is…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 297274
• Published on 09/08/23 at 15:50
©  Olympique de Marseille
Sponsorship: major changes for Ligue 1 Uber Eats clubs for the 2023-24 season

With three clubs each under contract, adidas and Puma are the most represented equipment suppliers in the Ligue 1 Uber Eats in 2023-24 (compared with 4/20 clubs for adidas in 2022-23). In total, 11 different brands will appear on the shirts of the 18 clubs in the French championship, one more than…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 297240
• Published on 09/08/23 at 14:30
©  D.R.
Golf: Citi (American bank), 7th partner of the 2023 Ryder Cup in Rome (ITA)

Citi, an American bank based in New York, has become a "worldwide partner" of the 2023 Ryder Cup organised at the Marco Simone Golf & Country Club in Rome (Italy) from 29/09 to 01/10/2023, announced Ryder Cup Europe and PGA of America on 08/08/2023. The partnership also covers the 2025 Ryder Cup…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 297224
• Published on 09/08/23 at 11:30
©  Le Havre AC
Ligue 1 Uber Eats: Winamax (sports betting), main shirt sponsor of Le Havre AC (2023-2026)

French sports betting operator Winamax has become the main shirt sponsor of Le Havre AC for three seasons (2023-2026), announced the club promoted to Ligue 1 Uber Eats for the 2023-24 season during the presentation of its new kit on 08/08/2023. In addition to appearing on the front of Le…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 297216
• Published on 09/08/23 at 08:40
©  France 2023
Rugby World Cup France 2023: 1 month to go before the opening match France-New Zealand (08/09/2023)

20 teams divided into 4 groups, 48 matches, 50 days of competition, 9 stadiums, 10 host cities, 2.6 million tickets, 35 sponsors... these are the figures that sum up the Rugby World Cup 2023 organised in France, the opening match of which is scheduled in just over a month's time (08/08/2023) with…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Ticketing, Authorities, Marketing - Communication, …
• Article # 297207
• Published on 08/08/23 at 16:45
©  D.R.
USA/Licensing: Panini takes Fanatics to court for non-compliance with competition laws

Panini Americas, a subsidiary of the Italian manufacturer of collectable cards and stickers Panini, is taking its American competitor Fanatics to court in the United States, accusing the latter of creating "an entirely new monopoly spanning multiple leagues and multiple players associations" by…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 297190
• Published on 08/08/23 at 15:00
©  D.R.
Mon Petit Gazon: "The takeover by the LFP is the best possible development for us" (Martin Jaglin)

"The takeover offer by the Ligue de Football Professionnel seemed to us to be the best suited to our vision for the coming years. We're three fans of football and tech, and being part of the LFP means that we'll be right at the heart of the reactor, thanks in particular to the goal videos, logos…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Digital, …
• Article # 297103
• Published on 07/08/23 at 12:50
©  D.R.
Ticketing: CTS Eventim to acquire a further 17% of France Billet

CTS Eventim "has informed Fnac Darty that it will exercise its call option to acquire an additional 17% stake in France Billet", making it the majority shareholder in the ticketing service, announced the German group specialised in ticketing and event organisation on 02/08/2023. CTS Eventim…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Investment - Shareholding
• Article # 297080
• Published on 07/08/23 at 09:50