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©  CA Osasuna
CA Osasuna: Macron succeeds adidas as equipment supplier for six seasons (2024-2030)

The Italian brand Macron has become the equipment supplier of Club Atletico Osasuna (LALIGA EA Sports) for six seasons, i.e. over the 2024-2030 cycle, announced the club on 07/06/2024. The agreement also covers the club's women's and youth teams, and includes "exclusive rights for accessories,…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 327947
• Published on 11/06/24 at 10:40
©  Nike
Euro 2024: Nike, the most represented equipment supplier with 9/24 (37.5%) teams under contract

With nine national federations under contract, Nike is the most represented equipment supplier among the 24 teams taking part in Euro 2024 (played in Germany from 14/06 to 14/07/2024), ahead of adidas (6 teams) and Puma (4). Between them, these brands equip 19 of the 24 national teams taking…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 327930
• Published on 11/06/24 at 10:00
©  Babolat
Roland-Garros 2024: sponsors & tennis bodies celebrate Carlos Alcaraz's 3rd Grand Slam title

"Carlos, with his Babolat Pure Aero 98 in hand, becomes the youngest player in history to win a Grand Slam on all surfaces. The 30-year saga of success for Babolat racquets continues: it's the 39th singles victory for a Babolat racquet in a major tournament," said Babolat on 09/10/2024. The…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Social Networks, Sponsors - Partners
• Article # 327856
• Published on 10/06/24 at 15:50
©  D.R.
Weekly News Extra (03-07/06/2024)

• Brad Miller has been appointed chief operating officer at Newcastle United FC (Premier League). • Manchester City (Premier League) have opened a pop-up store in New York (USA) as part of the club's 2024 summer tour of the United States • Allianz France (insurance company), in partnership with…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 327666
• Published on 07/06/24 at 16:35
©  Borussia Dortmund
Bundesliga: Eurowings renews as Borussia Dortmund's official airline (2024-2026)

Eurowings, a low-cost airline and subsidiary of the German Lufthansa Group, has renewed its partnership with Borussia Dortmund (Bundesliga) as its premium partner and official airline for a further two seasons, until 2025-26, announced the club on 07/06/2024. The extended agreement also covers the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 327635
• Published on 07/06/24 at 15:00
©  Macron
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 327631
• Published on 07/06/24 at 14:20
©  Fédération Française de Tennis
Tennis: Lacoste renews partnerships with the FFT & Roland-Garros for 5 seasons (2026-2030)

The French clothing brand Lacoste will continue as a premium partner (2nd level) of the Roland-Garros Grand Slam tournament for a further five seasons, i.e. the 2026-2030 cycle, announced the Fédération Française de Tennis on 06/06/2024. As part of the agreement, the brand will also remain an…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 327501
• Published on 06/06/24 at 17:00
©  D.R.
Ballon d'Or 2024: ceremony organised at the Théâtre du Châtelet in Paris (FRA) on Monday 28/10/2024

The 68th edition of the Ballon d'Or ceremony, co-organised for the first time by France Football (Amaury Group) and UEFA, will take place at the Théâtre du Châtelet in Paris (France) on 28/10/2024, as announced by the two organisations on 06/06/2024. This 2024 edition will see two new trophies…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Game - pitch, Marketing - Communication
• Article # 327481
• Published on 06/06/24 at 16:35
©  Olympique Lyonnais
Ligue 1: after a deal with AS Monaco, ComAve (e-commerce) commits to Olympique Lyonnais (2024-2027)

ComAve, a Luxembourg-based e-commerce platform, has become an official partner of Olympique Lyonnais (Ligue 1 Uber Eats) for three seasons (2024-2027), announced the French club on 06/06/2024. ComAve thus moves up to the third level in OL's sponsorship hierarchy, alongside three other brands…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 327444
• Published on 06/06/24 at 16:00
©  NTF
News Tank Football: elections, appointments and departures in April & May

• "Jacques Delanoë is leaving the board of directors of Stade Rennais FC (Ligue 1 Uber Eats) after twelve years of loyal service, including seven years as executive chair. He has been replaced by Alban Gréget," announced the club on 29/05/2024. • Jennifer Darbas, deputy CEO in charge of revenue…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 327345
• Published on 06/06/24 at 08:40