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©  Tennis Australia
Tennis: Emirates extends partnership with the Australian Open for €21.6m over the 2025-2029 cycle

Emirates, an Emirates-based airline, has extended its partnership as the "official airline" (2nd level) of the Australian Open Tennis Championships for a further five editions (2025-2029), announced Tennis Australia, the tournament's organising body, on 04/12/2024. The total allocation for this…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Rights Acquisitions, …
• Article # 346816
• Published on 05/12/24 at 10:00
©  RTFKT
Nike: RTFKT, a subsidiary dedicated to Web3 & NFTs acquired in 2021, to "wind down operations"

Nike is "winding down" the operations of RTFKT, its subsidiary dedicated to Web3 activities and NFTs, with effect from January 2025, announced the American equipment manufacturer on 02/12/2024. The brand had acquired the British start-up, valued at the time at $33m (€29.3m), in December 2021…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Digital, Marketing - Communication
• Article # 346740
• Published on 04/12/24 at 14:40
©  NTF
News Tank Football: interviews published in November 2024

• "For the moment, the club's partners are not directly involved, but we have a project for an endowment fund that will support the 'Bouge!' (Move!) programme. In this way, we hope to reach out to the club's partners and other stakeholders," said Mathilde Lakhdar, head of protocol and CSR at Stade…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 346592
• Published on 04/12/24 at 11:30
©  Ulster Rugby
Rugby/EPCR: Castore the most represented of the 11 equipment suppliers in the 2024-25 Champions Cup

Castore is the most represented equipment supplier in the 2024-25 Investec Champions Cup with five clubs under contract (Bath, Harlequins, Leinster, Saracens and Ulster), representing nearly 21% of the 24 clubs taking part in the competition, which kicks off on 06/12/2024. The British brand is…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 346658
• Published on 04/12/24 at 10:45
©  FIFA
FIFA: Bank of America, sponsor of the 2026 World Cup, extends agreement to the 2025 Club World Cup

US banking group Bank of America has extended its partnership with FIFA to become an official partner of the 2025 Club World Cup, announced the international federation on 03/12/2024, two days before the draw for the competition, scheduled to take place in Miami (USA) on 05/12/2024. "Through…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 346672
• Published on 04/12/24 at 10:00
©  NTF
News Tank Football: elections, appointments & departures recorded in November 2024

• Tim Jost has been appointed managing director of marketing and sales at TSG 1899 Hoffenheim (Bundesliga) effective from 01/12/2024, announced the club on 24/11/2024. • Elkhan Mammadov (AZE) has replaced Kenny Jean-Marie (FRA) as chief member associations officer at FIFA, announced the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 346260
• Published on 03/12/24 at 16:30
©  UEFA
UEFA: Swisscom (telecoms, SUI) first national partner of UEFA Women's Euro 2025

Swiss telecommunications operator Swisscom has become an official partner of UEFA Women's Euro 2025, announced UEFA on 30/11/2024. The brand is the first to sign up as part of the national partnership programme for the competition, which will be held in Switzerland (in eight host cities) from 02…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 346426
• Published on 02/12/24 at 16:00
©  Six Nations Rugby
Rugby: "M6N" - the new brand identity for the Guinness 6 Nations

Six Nations Rugby has unveiled a new brand identity for the Guinness 6 Nations tournament on 30/11/2024. As part of this rebranding, the organisation has introduced the new acronym "M6N" for "Men's Six Nations". "The rebrand follows the recent introduction of W6N (Guinness Women's Six Nations…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Professional leagues, Marketing - Communication
• Article # 346417
• Published on 02/12/24 at 15:30
©  Audi AG
Formula 1: Qatar Investment Authority to become a minority shareholder in future Audi team (Sauber)

Qatari sovereign wealth fund Qatar Investment Authority (QIA) is to acquire "a substantial minority stake" in Sauber AG, itself wholly owned by German car manufacturer Audi, announced the latter on 29/11/2024. The deal, which would involve 30% of the Swiss company's shares, is intended to…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Governance
• Article # 346383
• Published on 02/12/24 at 14:30