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©  FIFA
FIFA: Beyond Hospitality (GBR) official hospitality provider of the Club World Cup 2025

British agency Beyond Hospitality has become the "official hospitality provider" of the Club World Cup 2025 "following an extensive selection process," announced FIFA on 23/12/2024. The first offers will be marketed from January 2025. The services offered by Beyond Hospitality during the 63…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 349170
• Published on 26/12/24 at 14:30
©  NTF
News Tank Football: 10 most-read interviews of 2024

• "My view of football is not as a sport, but rather as a cultural phenomenon that expands beyond what's happening on the pitch. Sometimes it's more entertainment, sometimes it's a source of identity. We're doing so many things as a club because we understand ourselves sort of like a community…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, International authorities, …
• Article # 349105
• Published on 24/12/24 at 13:00
©  News Tank
News Tank Football wishes you a very happy end of the year and goes on standby while awaiting 2025

The entire News Tank Football team would like to wish every subscriber and reader an excellent end to 2024. After 12 months of publishing thousands of items of information (news, appointments, interviews, data, files, documents, selections, etc.), the daily newsletter on Monday 23/12/2024 is…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Marketing - Communication, Social Responsibility
• Article # 349009
• Published on 23/12/24 at 16:35
©  D.R.
Basketball: Reebok (USA, equipment manufacturer) partner of the WNBA from 2024

Reebok has entered into a "multi-year partnership" with the Women's National Basketball Association beginning with the 2024 season, announced the two parties on 19/12/2024. The brand has the status of "league-authorised footwear supplier" to the Women's National Basketball Association, and…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Professional leagues, Sponsors - Partners, …
• Article # 349081
• Published on 23/12/24 at 16:00
©  Tottenham Hotspur FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 348959
• Published on 20/12/24 at 17:00
©  D.R.
Weekly News Extra (16-20/12/2024)

• FIFA has signed an agreement with the Moroccan government and the Royal Moroccan Football Federation (FRMF) to open its Africa office in the country that will host the 2030 World Cup (jointly with Portugal and Spain). "The office will be located in the Moroccan capital Rabat and is due to begin…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 348946
• Published on 20/12/24 at 16:35
©  Olympique de Marseille
Ligue 1 McDonald's: Öko (filter bottles) official partner of Olympique de Marseille until 2025-26

Öko Europe, a French manufacturer of filter bottles, has become an official partner of Olympique de Marseille (Ligue 1 McDonald's) from 01/01/2025 until 01/07/2026 (i.e. one and a half seasons), announced the club on 20/12/2024. The agreement also covers OM's "Thirteenth Man" CSR programme. Öko…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 348899
• Published on 20/12/24 at 13:00
©  Girona FC
Girona FC: Experience Abu Dhabi (tourism) training kit sponsor for 2 seasons (2024-2026)

Abu Dhabi's Department of Culture and Tourism (DCT), through its "Experience Abu Dhabi" brand, has become a training kit sponsor of Girona FC (LALIGA EA Sports) for two seasons, the 2024-2026 cycle, announced the club on 20/12/2024. The agreement includes an option to extend the contract. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 348873
• Published on 20/12/24 at 10:40
©  Formula One Group
Formula 1: Crypto.com (SGP) extends as global partner of Formula One Group until 2030

Crypto.com, a Singapore-based company specialised in crypto-assets, has extended as a global partner of Formula One Group for five seasons (2026-2030), announced the body on 19/12/2024. The agreement is valued at $20m (€19.2m) per year. The two parties have been associated since 2021…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 348858
• Published on 20/12/24 at 09:50
©  FIBA
Basketball: 1xBet (sports betting) exclusive betting partner of FIBA for 3 years (2025-2027)

Cyprus-based sports betting operator 1xBet has become FIBA's exclusive betting partner for three years, until December 2027, announced the International Basketball Federation on 19/12/2024. The agreement sees 1xBet become a global partner of FIBA, the first level in its sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 348811
• Published on 19/12/24 at 17:30