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©  DFB
Germany/DFB: Deutsche Telekom renews & extends partnership with the national teams until 2026

Telecommunications operator Deutsche Telekom has renewed its role as an official partner (2nd level) of the German men's national team until 2026, and has extended its agreement to cover the women's and U21 teams, announced the Deutscher Fussball Bund on 12/12/2024. The two parties have been…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Marketing - Communication, …
• Article # 348026
• Published on 13/12/24 at 15:50
©  D.R.
IOC election: "This current marketing system cannot continue" (Morinari Watanabe)

"We must change the marketing system. This current marketing system 'use the five rings and give me 200 million or 300 million' cannot continue," said Morinari Watanabe, IOC presidential candidate, to the British news agency Reuters on 11/12/2024. The Japanese executive, who has been president…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Federations, Authorities, Sponsors - Partners, …
• Article # 348006
• Published on 13/12/24 at 14:30
©  Olympique Lyonnais
Olympique Lyonnais: partnership with Groupe Bocuse (catering) extended for 12 years until 2036

Olympique Lyonnais (Ligue 1 McDonald's) and Groupe Bocuse (catering) have extended their partnership, which began in 2016, for a further 12 years until 2036, announced the two companies on 13/12/2024. This partnership with the group, founded by Lyon chef Paul Bocuse, was initiated when the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 347991
• Published on 13/12/24 at 13:40
©  UEFA
UEFA: Lidl (supermarkets) 14th official partner of UEFA Women's Euro 2025

Lidl, a German supermarket chain belonging to the Schwarz Group, has extended its partnership with UEFA to become an official sponsor of UEFA Women's Euro 2025, announced the European confederation on 12/12/2024. • The brand is also the "official fresh fruit partner" of the Europa League and…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 347921
• Published on 13/12/24 at 10:00
©  Nike
United States: Nike extends its contract with the NFL for 10 more seasons (2029-2038)

Nike Inc. will continue as the National Football League's exclusive apparel provider for an additional 10 seasons (2029-2038), announced the two parties on 11/12/2024. As part of the partnership, which began in 2012, the Beaverton, Oregon-based company will continue to be the exclusive provider…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, International authorities, Professional leagues, …
• Article # 347884
• Published on 12/12/24 at 17:00
©  Paris Saint-Germain
Paris Saint-Germain: American Express (financial services) extends its partnership (2024-2027)

American Express France, the French subsidiary of the American financial services company, has extended its partnership with Paris Saint-Germain (Ligue 1 McDonald's) for a further three seasons (2024-2027), announced the club on 12/12/2024. The American company is also extending its agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 347843
• Published on 12/12/24 at 16:00
©  Ligue de Football Professionnel
LFP: "Trophée des Champions Visit Qatar" to be held at the Stade 974 in Doha (QAT) on 05/01/2025

"The 30th edition of the Trophée des Champions will take place on Sunday 05/01/2025 (19:30 local time, 17:30 CET) in Doha (QAT), and will benefit for the first time from a title partner, Visit Qatar, the national body in charge of developing and promoting tourism in Qatar," announced the Ligue de…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, Professional leagues, Sponsors - Partners, …
• Article # 347839
• Published on 12/12/24 at 15:20
©  UEFA
UEFA: Swissquote (online banking, SUI) & its Yuh app, national partners of UEFA Women's Euro 2025

Swiss online bank Swissquote and its subsidiary Yuh, a financial services application, have become national partners (2nd level) of UEFA Women's Euro 2025, announced UEFA on 12/12/2024. • As part of the agreement, the two brands will benefit from visibility on promotional areas, LED signage…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 347817
• Published on 12/12/24 at 14:30
©  Paris FC
Ligue 2 BKT: Groupe ADP (airports) renews as a major partner of Paris FC (2024-2027)

The Groupe ADP (formerly Aéroports de Paris), a French public company specialised in the development of airport hubs, has extended as a major partner (2nd level) of Paris FC (Ligue 2 BKT) for a further three seasons, i.e. over the 2024-2027 cycle, announced the club on 10/12/2024. Committed to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 347678
• Published on 11/12/24 at 16:35
©  Eredivisie
Netherlands: VriendenLoterij (lottery) title sponsor of the Eredivisie for four seasons (2025-2029)

Dutch lottery VriendenLoterij has extended its partnership with the Eredivisie to become the title sponsor for the 2025-2029 cycle (four seasons), announced the Dutch league on 09/12/2024. The men's professional top flight will be known as the "VriendenLoterij Eredivisie". The Eredivisie has…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Professional leagues, Sponsors - Partners, …
• Article # 347513
• Published on 10/12/24 at 17:00