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©  LALIGA
LALIGA: a match on EA SPORTS FC 25 (video game) & in reality featuring Luis Figo & Carles Puyol

As part of Gamergy 2024, an esports event in Madrid (ESP), a match featuring LALIGA legends Luis Figo (POR) and Carles Puyol (ESP) will be played on EA Sports FC 25 (Electronic Arts) in the first half and in reality in the second half, announced the Spanish league on 28/11/2024. The two former…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Digital, …
• Article # 346142
• Published on 29/11/24 at 13:00
©  Fulham FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 346161
• Published on 29/11/24 at 11:10
©  Olympique de Marseille
Ligue 1 McDonald's: Paul Smith (GBR) official tailor of Olympique de Marseille (2024-2026)

British clothing brand Paul Smith has become an official partner of Olympique de Marseille (Ligue 1 McDonald's) for two seasons (2024-2026), announced the club on 28/11/2024. As part of the agreement, Paul Smith will be given official tailor status and will supply suits for the players…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 346121
• Published on 29/11/24 at 09:15
©  OneFootball
OneFootball: a "long-term strategic content partnership" with the Saudi Pro League

The Saudi Pro League has entered into a "long-term strategic content partnership" with OneFootball "aimed at expanding the global visibility of one of the world's fastest-growing football leagues," announced the German media platform on 01/10/2024. As part of the agreement, the Saudi Pro League…
Domain(s): Sponsors & Partners, Media
• Category(ies): Professional leagues, Media, Digital, …
• Article # 345962
• Published on 28/11/24 at 13:00
©  Genius Sports
LFP: agreement between Infront & Genius Sports to develop AI-based tracking technology

Swiss media rights and marketing agency Infront, as part of its partnership with the Ligue de Football Professionnel, has entered into an agreement with Genius Sports, a UK company specialised in data management, video streaming and sports betting integrity services, to "implement cutting-edge…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 345951
• Published on 28/11/24 at 10:00
©  D.R.
Retail: JD Sports (GBR) acquires sporting goods group Courir (FRA) for €520m "subject to conditions"

"The European Commission has approved, subject to conditions, the proposed acquisition of Groupe Courir SAS (a French sports goods retailer) by JD Sports Fashion Plc Group (a British sports goods retailer)," announced the European Union's executive arm on 27/11/2024. The Courir brand was owned…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Finance, …
• Article # 345913
• Published on 27/11/24 at 17:20
©  Puma
Portugal: Puma succeeds Nike as equipment supplier for the Portuguese Football Federation from 2025

Puma is to become the equipment supplier to the Federaçao Portuguesa de Futebol as part of a "long-term" agreement from 2025, announced the German brand on 27/11/2024. The partnership covers all the men's, women's and youth national teams, "as well as the Federation's futsal, beach football and…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Federations, …
• Article # 345877
• Published on 27/11/24 at 15:20
©  General Motors
Formula 1: General Motors/Cadillac (USA), 11th team on the grid from 2026

American car manufacturer General Motors "has reached an agreement in principle" with Formula One Group to enter the FIA Formula 1 World Championship from the 2026 season, announced the body on 25/11/2024. The group will thus become the 11th team to line up on the grid under the "GM/Cadillac…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Sponsors - Partners, Game - pitch, Marketing - Communication
• Article # 345680
• Published on 26/11/24 at 13:00
©  Haier
Tennis: Haier (electronics) official partner of the Australian Open for 3 editions (2025-2027)

Haier, a brand belonging to the Chinese manufacturer Haier Smart Home Group, which specialises in home appliances and consumer electronics, has become an official partner of the Australian Open Tennis Championships for three editions (2025, 2026 and 2027), announced Tennis Australia, organisers of…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication
• Article # 345668
• Published on 26/11/24 at 10:40
©  FIFA
FIFA: AB InBev (brewing company) official partner of the Club World Cup 2025

Belgian brewing company AB InBev has stepped up its commitment to FIFA and become an official partner of the Club World Cup 2025, announced the international federation on 25/11/2024. Under the agreement, the group will have the status of "official beer partner" and will promote its Budweiser…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, International authorities, …
• Article # 345580
• Published on 25/11/24 at 16:35