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©  D.R.
Equipment manufacturers: Le Coq Sportif placed in receivership with a 6-month observation period

Le Coq Sportif has been placed in receivership "with an observation period of six months on a going concern basis" by the Paris Commercial Court on 22/11/2024, confirmed Airesis, holder of 75% of the French brand's shares, the same day. "Le Coq Sportif relies on this procedure to address the…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Finance, France
• Article # 345555
• Published on 25/11/24 at 14:30
©  Paris Saint-Germain
Paris Saint-Germain: Aspetar (hospital, QAT) extends as a premium partner (2024-2026)

Aspetar, a Qatari hospital specialised in sports medicine and orthopaedics, has extended its partnership with Paris Saint-Germain (Ligue 1 McDonald's) for a further two seasons (2024-2026), announced the club on 25/11/2024. This partnership will allow Paris-Saint Germain players to "continue to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 345533
• Published on 25/11/24 at 13:40
©  D.R.
Weekly News Extra (18-22/11/2024)

• Renfe, Spain's national rail network, has entered into a partnership with LALIGA to broadcast LALIGA EA Sports and LALIGA Hypermotion matches on trains. • Austrian group Red Bull is interested in buying Torino FC (Serie A Enilive), according to Italian media outlet Calcio e Finanza. • "Noël Le…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 345411
• Published on 22/11/24 at 18:30
©  Bologna FC 1909
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 345396
• Published on 22/11/24 at 16:35
©  Lega Serie A
Lega Serie A: Kinto (Toyota group) extends as an official supplier for the 2024-25 season

Kinto, a multimodal mobility application from Japanese vehicle manufacturer Toyota, has extended as an official supplier to the Lega Serie A for the 2024-25 season, a fifth consecutive season, announced the company on 22/11/2024. The agreement covers all the competitions organised by the…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 345382
• Published on 22/11/24 at 15:50
©  New York City FC
MLS: Etihad Airways (airline) acquires naming rights for New York City FC's future stadium

Etihad Airways, the national airline of the United Arab Emirates, has acquired the naming rights to New York City FC's (MLS) future stadium under a 20-year agreement, announced the franchise on 21/11/2024. The agreement will commence in 2027, the year of the delivery of the stadium, currently…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 345338
• Published on 22/11/24 at 11:45
©  Olympique Lyonnais
Ligue 1 McDonald's: Stanley (tools) official partner of Olympique Lyonnais for 2024-25

Stanley, a tool brand based in Lyon (Rhône) and owned by American manufacturer StanleyBlack&Decker, has become an official partner of Olympique Lyonnais (Ligue 1 McDonald's) for the 2024-25 season, announced the club on 21/11/2024. The agreement was negotiated by the agency Sportfive. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 345228
• Published on 21/11/24 at 15:20
©  D.R.
Webedia: "Esports events generate economic spin-offs for host cities" (B. Amar)

"Processions of fans come to esports events in towns and cities across France. They stay overnight and go to restaurants. This obviously generates economic spin-offs for the host cities. These events also attract the press, with huge media coverage (digital, specialised, news programmes, etc.)…
Domain(s): Sponsors & Partners, Media
• Category(ies): Agencies, Clubs, Media, …
• Article # 345161
• Published on 21/11/24 at 13:00
©  WTA
Tennis: Rolex (watchmaker) becomes a global partner & official timekeeper of the WTA from 2024

Swiss watchmaker Rolex has become a global partner (2nd level) of the Women's Tennis Association from the 2025 season, announced the body on 19/11/2024. The brand, which has also been a partner of the Association of Tennis Professionals since 2013, has been involved with the women's…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Professional leagues, Sponsors - Partners, …
• Article # 345128
• Published on 21/11/24 at 10:40
©  Euroleague Basketball
Basketball: Visa (payment solutions, USA) official partner of the Euroleague until 2026-27

Visa, an American group specialised in payment solutions, has become an official partner of Euroleague Basketball (Turkish Airlines EuroLeague and the BKT EuroCup) for three seasons (2024-2027), announced the two parties on 19/11/2024. The American group will become the third-largest sponsor of…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 344962
• Published on 20/11/24 at 16:55