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©  D.R.
Investments: Kylian Mbappé becomes a minority shareholder in German electronics company Loewe

French international Kylian Mbappé (86 caps) is to become a minority shareholder (around 10%) in German electronics company Loewe, announced the two parties on 02/10/2024. The 25-year-old, who has joined Real Madrid CF (LALIGA EA Sports) for five seasons from 2024-25, becomes a shareholder in…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Investment - Shareholding, Marketing - Communication
• Article # 339687
• Published on 02/10/24 at 16:35
©  Canal+ / X
Canal+: partnership with Renault to broadcast content in cars in France, Switzerland & Poland

French car manufacturer Renault Group has entered into a partnership with the Canal+ group for the distribution of the Canal+ application "in connected vehicles equipped with OpenR Link technology in France, Switzerland and Poland," announced the two parties on 02/10/2024. The Canal…
Domain(s): Sponsors & Partners, Media
• Category(ies): Media, Sponsors - Partners, Activation, …
• Article # 339589
• Published on 02/10/24 at 11:30
©  D.R.
IOC: Bridgestone (tyres) will not renew its "Top" global partnership after 2024

Bridgestone, a tyre and rubber company, will not renew its global partnership with the International Olympic Committee (IOC), which expires at the end of 2024, according to the Japanese group on 01/10/2024. Bridgestone has been a global Olympic partner ("Top" marketing programme) since 2014 and…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Marketing - Communication
• Article # 339547
• Published on 02/10/24 at 09:20
©  OneFootball
OneFootball: partnership with Major League Soccer, which becomes a shareholder in the platform

Major League Soccer has entered into a partnership with OneFootball and become a shareholder in the football media platform, announced the latter on 01/10/2024. As a shareholder, the North American league joins OneFootball's Club Advisory Board. The board is made up of clubs that are also…
Domain(s): Sponsors & Partners, Media
• Category(ies): Professional leagues, Media, Digital, …
• Article # 339548
• Published on 02/10/24 at 08:40
©  LOSC Lille
LOSC Lille: Aluminium Dunkerque sleeve sponsor for 2024-25 Champions League matches

French aluminium producer Aluminium Dunkerque has become an official partner (3rd level) and sleeve sponsor of LOSC Lille (Ligue 1 McDonald's) for its 2024-25 Champions League matches, announced the club on 30/09/2024. The agreement was negotiated by the agency Sportfive. "In addition to its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 339411
• Published on 01/10/24 at 13:00
©  NBA
NBA: Amica, Robinhood, GetYourGuide... several franchises change jersey sponsor in 2024-25

GetYourGuide, a travel experiences booking platform, has become a global partner and jersey (pocket) sponsor of the Brooklyn Nets from the 2024-25 season, announced the NBA franchise on 27/09/2024. This is the first partnership signed by the German company with an American sports franchise…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Rights Acquisitions, …
• Article # 339368
• Published on 01/10/24 at 11:30
©  LALIGA
LALIGA: partnership with IMC Toys to create a football game for children

LALIGA has entered into a partnership with IMC Toys, a Spanish company specialised in children's toys, to create the "Turbo Champs LALIGA" game, announced the Spanish governing body on 26/09/2024. "Turbo Champs LALIGA invites children to recreate epic matches of their favourite LALIGA teams…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, Authorities, Sponsors - Partners, …
• Article # 339289
• Published on 30/09/24 at 16:50
©  Real Madrid CF
LALIGA EA Sports: Linglong Tire (tyres, CHN) global partner of Real Madrid CF from 2024-25

Chinese tyre manufacturer Linglong Tire has become a global partner of Real Madrid CF (LALIGA EA Sports) from the 2024-25 season, announced the club on 27/09/2024. The Chinese group now ranks third in the Madrid club's sponsorship hierarchy alongside 15 other brands. As part of this agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 339266
• Published on 30/09/24 at 15:50
©  D.R.
United Kingdom: legal proceedings brought by the Gambling Commission against Sorare (NFTs)

Sorare, a French start-up specialised in NFTs featuring players and fantasy leagues, has been charged by the UK Gambling Commission with breaching UK law by offering gambling-like services without the necessary licence, according to the body on 26/09/2024. A hearing is scheduled to take place…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Judicial, …
• Article # 339250
• Published on 30/09/24 at 15:00
©  D.R.
Weekly News Extra (23-27/09/2024)

• The DFB has launched, with the support of the German Ministry of the Economy and Climate Action, a call for projects from amateur clubs, which have until 08/11/2024 to submit their ideas for climate protection and ecological sustainability initiatives. • 1. FC Köln (2.Bundesliga) ended the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 339139
• Published on 27/09/24 at 18:35