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©  Paris Saint-Germain
Ligue 1 McDonald's: Snipes (streetwear) back shirt sponsor of Paris Saint-Germain (2024-2027)

German streetwear and sneaker retailer Snipes has become a premium partner (2nd level) and back shirt sponsor of Paris Saint-Germain (Ligue 1 McDonald's) for three seasons (2024-2027), announced the club on 23/09/2024. The Parisian club had not displayed any branding in this sponsorship space…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 338419
• Published on 23/09/24 at 15:20
©  WPLL
Women's football: Barclays renews as title sponsor of England's top 2 divisions for 2025-2028 & £45m

Barclays, a British bank, has extended as the title sponsor of England's top two women's football divisions, the Barclays Women's Super League and the Barclays Women's Championship, for a further three seasons (2025-2028), announced Women's Professional Leagues Limited, the independent company…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Authorities, Sponsors - Partners, …
• Article # 338400
• Published on 23/09/24 at 13:40
©  D.R.
Weekly News Extra (16-20/09/2024)

• American Steve Pagliuca, co-owner of Boston Celtics (NBA) and Atalanta BC (Serie A Enilive), is in talks to buy Red Star FC (Ligue 2 BKT), according to US business media Bloomberg. • LFP Media has produced a 10-minute documentary on Liam Rosenior, head coach of RC Strasbourg Alsace (Ligue 1…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Agencies, …
• Article # 338266
• Published on 20/09/24 at 16:55
©  D.R.
Nike: Elliott Hill, former president of consumer & marketplace, to replace John Donahoe as CEO

American Elliott Hill, former director of consumer and marketplace at Nike before his retirement in 2020, is to rejoin the group to become CEO, announced the American equipment manufacturer on 19/09/2024. Hill will take up his post on 14/10/2024, replacing John Donahoe, who will remain an advisor…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 338263
• Published on 20/09/24 at 16:15
©  Athletic Club
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 338245
• Published on 20/09/24 at 15:50
©  D.R.
Tennis: 3 sponsors & 14 suppliers for the 2024 Laver Cup in Berlin (GER) from 20 to 22/09/2024

The Laver Cup 2024, a tennis exhibition tournament organised by the Team 8 management agency (founded by Swiss tennis player Roger Federer and his agent Tony Godsick), has 17 partners, including three sponsors and 14 official suppliers, as the competition gets underway at the Uber Arena (15,000…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Sponsors - Partners, Rights Acquisitions, …
• Article # 338202
• Published on 20/09/24 at 15:20
©  Iliad
Ligue 1: Free official partner of Paris SG, Olympique de Marseille & Olympique Lyonnais from 2024-25

Free (Iliad Group) has become an official partner (3rd tier) of Paris Saint-Germain, Olympique de Marseille and Olympique Lyonnais (McDonald's Ligue 1) from the 2024-25 season, the French telecoms operator announced on 20/09/2024. As part of the agreement, the group will offer "exclusive…
Domain(s): Sponsors & Partners, Media
• Category(ies): Clubs, Media, Sponsors - Partners, …
• Article # 338214
• Published on 20/09/24 at 13:40
©  AC Milan
AC Milan: TIM (telecoms), former Serie A title sponsor becomes a premium partner from 2024-25

Italian telecommunications operator Telecom Italia (TIM) has become a premium partner of AC Milan (Serie A Enilive) from the 2024-25 season, announced the club on 19/09/2024. As part of the agreement, the brand will rank second in the Milanese club's sponsorship hierarchy alongside six other…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 338170
• Published on 20/09/24 at 10:00
©  UEFA
UEFA: Qatar Airways to sponsor the Champions League for two rights cycles (2024-2030, €500m)

Qatari airline Qatar Airways has become an official sponsor of the UEFA Champions League for six seasons (2024-2030), i.e. over two rights cycles, announced UEFA on 19/09/2024. The agreement, which also covers the Youth League, the Futsal Champions League and the European Super Cup, is worth a…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 338131
• Published on 19/09/24 at 16:25
©  LALIGA
LALIGA: partnership with the social network TikTok to "promote innovation in sports content"

LALIGA and the social network TikTok, owned by the Chinese group ByteDance, have entered into a partnership "to promote innovation in sports content," announced the two parties on 19/09/2024. "As part of the agreement, TikTok becomes the go-to platform for the distribution of official LALIGA…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Marketing - Communication, …
• Article # 338101
• Published on 19/09/24 at 15:20