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©  Borussia Dortmund
Borussia Dortmund: Pluto TV becomes a sleeve sponsor for European, German & Club World Cups

Pluto TV, a streaming platform belonging to the American conglomerate Paramount Global, has become a sleeve sponsor of Borussia Dortmund (Bundesliga) for the 2024-25 editions of the Champions League and German Cup (DFB-Pokal), as well as for the 2025 Club World Cup (in the United States from 15/06…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 338085
• Published on 19/09/24 at 14:30
©  Toulouse FC
Toulouse FC: Newrest (catering) extends as back shirt sponsor for 2024-25

Newrest, a company specialised in multi-sector catering, will continue as an official partner (2nd tier) and back shirt sponsor of Toulouse FC (Ligue 1 McDonald's) for the 2024-25 season, announced the French club on 15/09/2024. Under this renewed agreement, in force since 2007, "Newrest will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 337843
• Published on 18/09/24 at 08:40
©  Lega Serie A
Italy: Socios.com (crypto) extends as official partner of Lega Serie A from 2024-25

Socios.com, a cryptocurrency blockchain platform owned by ChiliZ and Mediarex Sports & Entertainment, has extended as an official partner of Lega Serie A from 2024-25, announced the Italian professional league on 17/09/2024. The two parties have been linked since 2021. As part of the agreement…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Activation, …
• Article # 337790
• Published on 17/09/24 at 16:00
©  DAZN / Bitpanda
DAZN: Bitpanda (trading) becomes a partner of the OTT platform in France, Italy & the DACH region

Bitpanda, an Austrian cryptocurrency trading platform, has become an official partner of the OTT platform DAZN for France, Italy, Germany, Austria and Switzerland, announced the two parties on 17/09/2024. "This alliance includes far-reaching advertising placements and media presence at major…
Domain(s): Sponsors & Partners, Media
• Category(ies): Media, Sponsors - Partners, Rights Acquisitions, …
• Article # 337780
• Published on 17/09/24 at 13:40
©  UEFA Champions League / X
UEFA European Cups: the 2024-25 season kicks off with new format

A total of 108 European clubs are taking part in the new league phase of the UEFA European Cups, with 36 teams competing in each of the three competitions. The Champions League is the first to roll out the new format, with a week dedicated exclusively to it, from Tuesday 17 to Thursday 19/09/2024…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 337693
• Published on 17/09/24 at 10:55
©  adidas
UEFA: adidas extends as the official match ball supplier for the Champions League (2024-2027 cycle)

adidas has extended as the official supplier of match balls for the UEFA Champions League for a further three seasons (2024-2027), announced UEFA on 16/09/2024. "The three-year agreement covers the right to supply the official match balls for the Champions League fixtures from the play-offs…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Authorities, …
• Article # 337575
• Published on 16/09/24 at 11:05
©  D.R.
Weekly News Extra (from 09 to 13/08/2024)

• Marc Armstrong and Nicolas Arndt, respectively chief revenue officer and stadium revenue coordination manager at Paris Saint-Germain (Ligue 1 McDonald's), are to step down from their positions, according to the French daily L'Equipe. • LALIGA Business School, the Spanish League's educational…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Local authorities, Professional leagues, …
• Article # 337488
• Published on 13/09/24 at 18:00
©  D.R.
Rugby: Gallagher (insurance brokerage) extends as title sponsor of the English Premiership

Gallagher, the US-based insurance brokerage, risk management and consultancy company, has extended as the title sponsor of Premiership Rugby for three additional seasons (2025-2028), announced the body on 12/09/2024. The professional rugby league competition will continue to be known as "Gallagher…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 337456
• Published on 13/09/24 at 14:00
©  Tottenham Hotspur FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 337424
• Published on 13/09/24 at 13:00
©  D.R.
Serie A Enilive: Acqua Sorgesana (water) back shirt sponsor of SSC Napoli for 3 seasons (2024-2027)

Acqua Sorgesana, a mineral water brand belonging to the Italian group Acqua Lete, has become a back shirt sponsor of SSC Napoli (Serie A Enilive) for three seasons (2024-2027), announced the club on 12/09/2024. The agreement covers the club's first and youth teams. 2024-25 will therefore be the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 337395
• Published on 13/09/24 at 11:00