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©  Real Valladolid CF
Real Valladolid CF: Estrella Galicia (beer) extends as main shirt sponsor for 3 seasons (2024-2027)

Estrella Galicia 0.0, a Spanish non-alcoholic beer brand beloning to the Hijos de Rivera Brewery group, has extended as main shirt sponsor of Real Valladolid CF (LALIGA EA Sports) for an additional three seasons (2024-2027), announced the 12/09/2024. The brand has been displaying its logo on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 337325
• Published on 12/09/24 at 17:15
©  FIFA
FIFA: Lay's (snacks, PepsiCo) official sponsor of the 2026 World Cup & the Women's World Cup 2027

Lay's, a crisps brand belonging to the American group PepsiCo, has expanded its sponsorship agreement with FIFA to become an official sponsor of the 2026 World Cup (co-hosted by the United States, Canada and Mexico from 11/06 to 19/07/2026) and the Women's World Cup 2027 (in Brazil), announced the…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 337336
• Published on 12/09/24 at 16:15
©  Manchester United FC
Manchester United FC: DHL (logistics) extends as official partner for three seasons (2024-2027)

DHL, the logistics subsidiary of Germany's Deutsche Post DHL Group, has extended as an official partner of Manchester United FC (Premier League) for three additional seasons (2024-2027), announced the club on 10/09/2024. The brand has been a partner of the English club since 2011-12, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 337162
• Published on 11/09/24 at 17:00
©  D.R.
IPC: engaged since 1987, Panasonic will not renew its partnership, which will end on 31/12/2024

"International Olympic Committee (IOC) and Panasonic have agreed not to extend their Olympic Partner (TOP) Programme agreement after the expiration of the current contract term at the end of December 2024," announced the Japanese electronics group on 10/09/2024. The Osaka-based company has been…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, International authorities, Sponsors - Partners, …
• Article # 337052
• Published on 11/09/24 at 10:00
©  Sorare
Sorare: launch of the "Kylian Mbappé FC" competition in partnership with the French player

Sorare, a French start-up specialised in NFTs bearing the image of players, has activated its partnership with French player Kylian Mbappé (Real Madrid CF, LALIGA EA Sports) and launched the "Kylian Mbappé FC" competition to "find the best Sorare team manager" for the French striker, announced the…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Activation, Digital, …
• Article # 337027
• Published on 10/09/24 at 17:00
©  AS Monaco FC
Ligue 1 McDonald's: Ebury (fintech) training shirt sponsor of AS Monaco for the 2024-25 season

Ebury, a financial services company with headquarters in London (England) and Brussels (Belgium), has become the "fintech partner" of AS Monaco FC (Ligue 1 McDonald's) for the 2024-25 season, announced the club on 10/09/2024. As part of the agreement, "Ebury’s branding will be featured on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 337022
• Published on 10/09/24 at 16:00
©  Chelsea FC
Premier League: Linglong Tire (tyres, CHN) official partner of Chelsea FC from 2024-25

Linglong Tire, a tyre manufacturer, has become an official partner of Chelsea FC (Premier League) from 2024-25 as part of a multi-year deal, announced the club on 09/09/2024. The Chinese company, which also became Chelsea's "official global tyre partner", benefits from the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 336961
• Published on 10/09/24 at 13:00
©  AS Roma
Serie A Enilive: ComAve e-commerce partner of AS Roma from 2024-25

ComAve, a Luxembourg-based e-commerce platform, has become the e-commerce partner of AS Roma (Serie A Enilive) from the 2024-25 season, the club said on 09/09/2024. ComAve thus becomes a "proud partner" of the Roman club, the third level in its sponsorship hierarchy. "This collaboration will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 336815
• Published on 09/09/24 at 15:00
©  D.R.
Weekly News Extra (from 02 to 06/08/2024)

• The Portuguese Football Federation (FPF) has announced its bid to host UEFA Women's Euro 2029. • Juventus FC (Serie A Enilive) presented the documentary "FRAGILE" produced by the Juventus Creator Lab, at the 81st Venice International Film Festival. • The State of Illinois (USA) Tourist Board…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Local authorities, Professional leagues, …
• Article # 336747
• Published on 06/09/24 at 19:00
©  Girona FC
LALIGA EA Sports: Puma title sponsor of Girona FC's training centre from 2024-25

Puma has extended its partnership with Girona FC (LALIGA EA Sports) and has acquired the naming rights to the Spanish club's training centre, the "Girona Football Academy by Puma" from 2024-25, announced the club on 06/09/2024. "Having its own training centre was an old dream that the Club had…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 336736
• Published on 06/09/24 at 17:30