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©  RFEF
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 334273
• Published on 02/08/24 at 13:00
©  Juventus FC
Serie A Enilive: after SSC Napoli, Enel (energy) partners with Juventus FC from 2024-25

Italian energy supplier Enel has become an official partner (3rd level) of Juventus FC (Serie A Enilive) from the 2024-25 season, announced the club on 01/08/2024. As part of the agreement, Enel will benefit from visbility on the pitch, on LED panels, on big screens and on interview backdrops…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Italy
• Article # 334201
• Published on 01/08/24 at 18:00
©  Sony
NFL: Sony (electronics) to roll out Hawk-Eye technology during the 2024-25 pre-season

Sony Group Corporation, a Japanese multinational specialised in electronics and entertainment (telephony, computing, video games, music, cinema, audiovisual, etc.), has become the "official technology partner" of the NFL from 2024-25, announced the North American league on 31/07/2024. As part…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Game - pitch, …
• Article # 334179
• Published on 01/08/24 at 14:30
©  The FA
The Football Association: Emirates (airline) extends FA Cup naming rights for 2024-2028

The airline Emirates has extended its naming rights to the FA Cup for a further four seasons over the 2024-2028 cycle, announced The Football Association on 01/08/2024. The competition will continue to be known as the Emirates FA Cup. The airline acquired the rights on 30/05/2015 for an annual…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Federations, Sponsors - Partners, …
• Article # 334175
• Published on 01/08/24 at 14:05
©  NTF
News Tank Football: interviews & opinion pieces published in July 2024

• "The 2024 summer tour to the United States is the next step in our development. We started 15 years ago in the 5th division and the club just keeps growing. We managed to establish ourselves as a top European club. We're growing as a club but we're also growing as a brand, with increasingly more…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Professional leagues, …
• Article # 334157
• Published on 01/08/24 at 13:00
©  FC Bayern Munich
Bayern Munich: Tiger Balm (pain relief gels), regional partner in Southeast Asia & China (2024-2028)

Tiger Balm, a manufacture of topical pain relief gels and ointments distributed by Singaporean company Haw Par Healthcare, has become a regional partner (5th level) of FC Bayern Munich (Bundesliga) for four seasons (2024-2028), announced the German club on 29/07/2024. According to Bayern, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 334125
• Published on 01/08/24 at 10:30
©  D.R.
IOC: Alibaba (e-commerce, CHN) official partner of the Athlete365 Business Accelerator

Alibaba Group has extended its partnership with the IOC to become "the first global partner" of the body ("Top" marketing programme) to support the fourth edition of the Athlete365 Business Accelerator programme, announced the Chinese e-commerce group on 31/07/2024. The Athlete365 Business…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 334063
• Published on 31/07/24 at 14:10
©  Olympique de Marseille
Olympique de Marseille: D'Or et de Platine (record label) extends as a sleeve sponsor for 2024-25

D'Or et de Platine, a French record label created by Marseille rapper JuL, has extended its sponsorship of Olympique de Marseille (Ligue 1 McDonald's) for the 2024-25 season, announced the club on 30/07/2024. The agreement covers the men's and women's (Seconde Ligue) teams. The label, which has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 333918
• Published on 30/07/24 at 14:30
©  AS Monaco FC
Ligue 1 McDonald's: FOM Industrie (industrial machinery) shorts sponsor of AS Monaco FC in 2024-25

Monegasque industrial machinery manufacturer FOM Industrie has become a shorts sponsor of AS Monaco FC (Ligue 1 McDonald's) for the 2024-25 season, announced the club on 30/07/2024. The company has the status of premium partner, the second level in the club's sponsorship hierarchy, and as such…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 333913
• Published on 30/07/24 at 13:40
©  Real Madrid CF
LALIGA EA Sports: Orange (telecoms) regional partner of Real Madrid CF for three seasons (2024-2027)

French telecommunications operator Orange has become a "regional partner" (4th level) of Real Madrid CF (LALIGA EA Sports) for three seasons, over the 2024-2027 cycle, announced the Spanish club on 29/07/2024. As part of the agreement, the French group will become the "official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 333850
• Published on 30/07/24 at 08:40