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©  AFC Bournemouth
AFC Bournemouth: bj88 (sports betting), main shirt sponsor for 2 seasons (2024-2026)

bj88, an established sports betting and gambling operator in Asia and Latin America and "soon to be present in the UK", has become a partner and main shirt sponsor (first level) of AFC Bournemouth for two seasons (2024-2026), announced the club on 23/07/2024. "The commercial investment made by…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 333405
• Published on 24/07/24 at 15:20
©  AS Monaco FC
Ligue 1 McDonald's: Teddy Smith (clothing) back shirt sponsor of AS Monaco FC from 2024-2027

Teddy Smith, a French clothing brand owned by the Philippe Bouloux group, has become a lower back shirt sponsor of AS Monaco FC (Ligue 1 McDonald's) for three seasons (2024-2027), announced the club on 24/07/2024. Teddy Smith succeeds American cruise company Royal Caribbean (founded in Liberia)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 333398
• Published on 24/07/24 at 14:30
©  Manchester City FC
City Football Group: a strategic partnership with Sony Pictures Television to develop TV projects

City Football Group, a holding company invested in football assets (professional clubs, infrastructure, innovation) and the American television production and distribution company Sony Pictures Television, have entered into a new strategic partnership, "which will see the companies co-develop and…
Domain(s): Sponsors & Partners, Media
• Category(ies): Clubs, International development, Digital, …
• Article # 333341
• Published on 24/07/24 at 10:40
©  RB Leipzig
RB Leipzig: ELK (prefabricated houses) exclusive partner & pre-match shirt sponsor from 2024-25

ELK, the Austrian prefabricated housing company, has become a pre-match shirt sponsor of RB Leipzig (Bundesliga) as part of a "long-term partnership" from 2024-25, announced the club on 23/07/2024. The Austrian brand has the status of "exclusive partner", the first level in the German club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 333264
• Published on 23/07/24 at 16:55
©  Aston Villa FC
Premier League: JD Sports (sporting goods) official partner of Aston Villa FC from 2024-25

JD Sports, a British sporting goods retailer, has become the "official retail partner" of Aston Villa FC (Premier League) as part of a "multi-year agreement," announced the club on 19/07/2024. JD Sports has the status of "official partner" the second level in Aston Villa's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 333199
• Published on 23/07/24 at 11:30
©  D.R.
Serie A Enilive: Ford Pro (commercial vehicles) sleeve sponsor of AC Monza for 2024-25

Ford Pro, the American car manufacturer's commercial vehicle brand, has become a sleeve sponsor of AC Monza (Serie A Enilive) for the 2024-25 season, announced the club on 19/07/2024. Ford Pro and AC Monza will offer "activations on and off the pitch." In addition to shirt visibility, Ford Pro…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 333156
• Published on 23/07/24 at 08:40
©  Liverpool FC
Premier League: Strauss (workwear) official partner of Liverpool FC from 2024-25

Strauss, a German manufacturer of workwear and protective equipment, has become the "official workwear partner" of Liverpool FC (Premier League) as part of a "multi-year" deal that is "the first of its kind in the Premier League," announced the Merseyside club on 22/07/2024. "Beginning with the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 333089
• Published on 22/07/24 at 14:30
©  D.R.
UEFA/Women's football: Two Circles exclusive sponsorship & media sales agency for 2025-2030

British market research company Two Circles has become the exclusive sponsorship agency for UEFA's women's football competitions over the 2025-2030 cycle (five seasons), announced the two entities on 19/07/2024. The agency, which was already in charge of the sponsorship aspect of the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Sponsors - Partners
• Article # 333083
• Published on 22/07/24 at 13:40
©  Tottenham Hotspur FC
Tottenham Hotspur FC: Kraken (crypto platform), sleeve sponsor from 2024-25

Kraken, a cryptocurrency trading platform, has become the sleeve sponsor of Tottenham Hotspur FC (Premier League) from the 2024-25 season, announced the club on 16/07/2024. The agreement also covers the club's women's team (Barclays Women's Super League). Neither the duration nor the value of the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Finance, Marketing - Communication, …
• Article # 333025
• Published on 22/07/24 at 10:40
©  D.R.
Weekly News Extra (15-19/07/2024)

• Cryptocurrency trading platform Kraken has become a sleeve sponsor of Tottenham Hotspur FC (Premier League) from 2024-25, 16/07/2024. • RC Lens (Ligue 1 McDonald's) posted a season ticket renewal rate of 99.6% for the 2024-25 season. The club had 29,000 season ticket holders in 2023-24, the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 332955
• Published on 19/07/24 at 16:35