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©  MCFC
Manchester City FC: Betway (sports betting), official global betting partner from the 2024-25 season

Betway, a sports betting operator based in Guernsey and Malta owned by Super Group, has become the "official global betting partner" (first level) of Manchester City FC (Premier League) as part of a "multi-year" agreement from the 2024-25 season, announced the club on 26/07/2024. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 333829
• Published on 29/07/24 at 15:55
©  Real Madrid CF
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 333794
• Published on 29/07/24 at 13:10
©  D.R.
Weekly News Extra (22-26/07/2024)

• Kylian Mbappé (FRA, Real Madrid CF) has been appointed ambassador for the Accor hotel group, which will be promoting the operations of the "Inspired by KM" association, of which the footballer is president. • Sevilla FC (LALIGA EA Sports) posted a record 80,000 visitors for its Stadium Tour in…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 333690
• Published on 26/07/24 at 16:25
©  Real Betis Balompié
Real Betis Balompié: Gree (air conditioning) succeeds Finetwork as main shirt sponsor (2024-2027)

Gree, an air conditioning brand owned by the Chinese group Gree Electric Appliances, has become the main shirt sponsor of Real Betis Balompié (LALIGA EA Sports) and its futsal team for three seasons (2024-2027), announced the Andalusian club on 26/07/2024. Gree has also become an official sponsor…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 333669
• Published on 26/07/24 at 15:50
©  D.R.
Sports betting: English football authorities adopt a "code of conduct" from 2024-25

"The Premier League, EFL, The Football Association and Women's Super League have formally agreed to adopt a new code of conduct for gambling related agreements in football," announced the four English football authorities in a joint statement on 24/07/2024. This code of conduct, which concerns…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Authorities, …
• Article # 333648
• Published on 26/07/24 at 13:00
©  Atalanta BC
Atalanta BC: Lete (water) main shirt sponsor; RadiciGroup (chemicals) sleeve sponsor for UEFA Cups

Lete, an Italian mineral water brand, has become the main shirt sponsor (first level) of Atalanta BC (Serie A Enilive) for three seasons from 2024-25 until 2026-27, announced the Bergamo-based club on 25/07/2024. "The newly appointed main sponsor of the Bergamo club will stand by the Nerazzurri…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 333565
• Published on 25/07/24 at 17:20
©  FC Nantes
FC Nantes: Hellfest (music festival) renews as an official partner for 2024-2029

Hellfest, a music festival held in Clisson (Loire-Atlantique, FRA), whose 2025 edition will take place from 19 to 22/06/2025, has extended its partnership with FC Nantes (Ligue 1 McDonald's) as an official partner (2nd level) for five seasons (the 2024-2029 cycle), announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 333501
• Published on 25/07/24 at 13:05
©  D.R.
Serie A Enilive: Cynar Spritz (alcohol, Campari) main shirt sponsor of Venezia FC for 2024-25

Cynar Spritz, a brand of spirits from the city of Padua in the Veneto region (Italy and part of the Campari Group (beverages), has become the main shirt sponsor of Venezia FC for the 2024-25 season, announced the club recently promoted to Serie A Enilive, on 22/07/2024. As part of this…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 333493
• Published on 25/07/24 at 10:40
©  RCD Espanyol
LALIGA EA Sports: Conservas Dani (food production), main shirt sponsor of RCD Espanyol for 2024-25

Conservas Dani, a Spanish food production company, has become a principal partner (first level) and main shirt sponsor of RCD Espanyol (LALIGA EA Sports) for the 2024-25 season, announced the Catalan club, on 24/07/2024. Neither the duration nor the value of the deal has been communicated. As…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 333469
• Published on 25/07/24 at 10:15
©  SSC Naples
Serie A Enilive: EA Sports FC (video game) official partner of SSC Napoli from 2024-25

EA Sports, an American video games publisher belonging to the Electronic Arts group, has become the "official football video gaming partner" of SSC Napoli (Serie A Enilive) as part of an "exclusive multi-year partnership" from the 2024-25 season, announced the club on 23/07/2024. EA Sports will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 333449
• Published on 25/07/24 at 08:40