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©  Como 1907
Serie A Enilive: adidas succeeds Erreà as equipment supplier of promoted side Como 1907 from 2024-25

German brand adidas is to become the official equipment supplier of Como 1907 under a "multi-year agreement" from the 2024-25 season, announced the club (promoted to the Serie A Enilive at the end of the 2023-24 season), on 08/07/2024. The agreement "will see Como extend its own retail…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 331454
• Published on 08/07/24 at 16:35
©  AC Milan
Serie A Enilive: Boomerang (sports betting) official regional partner of AC Milan in Europe

Boomerang, a global sports betting company, has become an "official regional betting partner" of AC Milan (Serie A Enilive) in Europe from the 2024-25 season, announced the Italian club on 04/07/2024. Boomerang has the status of "regional partner" the fifth level in AC Milan's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 331410
• Published on 08/07/24 at 16:00
©  Leicester City FC
Premier League: BC.Games (gaming platform) main shirt sponsor of Leicester City FC from 2024-25

Online cryptocurrency gaming platform BC.Games has become the main shirt sponsor of Leicester City FC as part of a "multi-year partnership" from the 2024-25 season, announced the club (promoted to the Premier League after the 2023-24 season) on 05/07/2024. The agreement, "one of the most…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 331324
• Published on 08/07/24 at 11:30
©  D.R.
Weekly News Extra (01-05/07/2024)

• Lawnmower manufacturer Husqvarna has become a global partner (2nd level) of Liverpool FC (Premier League) as part of a "multi-year" agreement from the 2024-25 season. • Dutch public broadcaster NOS has acquired the Dutch broadcasting rights for Euro 2028. • The new rule introduced by UEFA for…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 331235
• Published on 05/07/24 at 16:50
©  Real Betis Balompié
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 331228
• Published on 05/07/24 at 16:30
©  FC Inter Milan
FC Inter Milan: BPER (bank) acquires naming rights to the club's training centre (2024-2026)

Italian bank BPER has extended its partnership with FC Inter Milan (Serie A Enilive) and acquired the naming rights to the club's training centre, which will be renamed the "BPER Training Centre in memory of Angelo Moratti" (owner of the club from 1955 to 1968) for two seasons (2024-2026)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 331200
• Published on 05/07/24 at 15:20
©  NTF
News Tank Football: elections, appointments, promotions & departures in June 2024

• Pierre Dreossi, sporting director of FC Metz (relegated to Ligue 2 BKT at the end of the 2023-24 season) since June 2022, has been appointed managing director of RC Lens (Ligue 1), while Benjamin Parrot, director of communications and marketing, has been promoted to deputy managing director…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 331052
• Published on 05/07/24 at 08:40
©  D.R.
Rugby: Fanatics named retail & merchandising partner of New Zealand Rugby for 2024-2029

Fanatics, a licensed manufacturer and distributor of sports products, is to become New Zealand Rugby's "omnichannel retail and merchandising partner" from 2024 until the conclusion of the 2029 Women's World Cup in Australia, announced the two parties on 02/07/2024. Under the terms of the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Merchandising - Licensing, Sponsors - Partners
• Article # 330874
• Published on 04/07/24 at 08:40
©  OGC Nice
Ligue 1 McDonald's: Cala 1789 (clothing) official tailor of OGC Nice (2024-2026)

Nice-based ready-to-wear brand Cala 1789 has become the official tailor of OGC Nice (Ligue 1 McDonald's) for two seasons, i.e. the 2024-2026 cycle, announced the club on 03/07/2024. The brand has the status of official supplier, i.e. the fifth level in the Nice club's sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 330855
• Published on 03/07/24 at 16:35
©  AS Saint-Étienne
AS Saint-Étienne: Kelyps Interim (HR) extends as main shirt sponsor for 2024-25

French temporary employment agency Kelyps Intérim has extended as the main shirt sponsor of AS Saint-Étienne (Ligue 1 McDonald's) for the 2024-25 season, announced the club on 02/07/2024. The brand will also appear on the back of the women's team kit (Arkema Première Ligue) during the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 330775
• Published on 03/07/24 at 11:30