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©  FIFA
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 330154
• Published on 28/06/24 at 15:00
©  Lega Serie B
Italy/Lega Serie B: BKT (tyres) extends as title sponsor of Serie BKT for the 2024-2028 cycle

The Indian tyre manufacturer Balkrishna Industries Ltd. has extended its partnership with Lega Serie B to remain the title sponsor of Serie B (Italy's 2nd division), known as "Serie BKT" since 2018-19, for an additional four seasons (2024-2028), announced the Italian body on 27/06/2024. Over…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 330204
• Published on 28/06/24 at 11:00
©  Wolverhampton Wanderers FC
Wolverhampton Wanderers FC: Sudu (UK) succeeds Castore as equipment supplier from 2024-25

The British brand Sudu has become the official equipment supplier of Wolverhampton Wanderers FC (Premier League) as part of a "multi-year agreement" from the 2024-25 season, announced the club on 27/06/2024. The brand, owned by the British group Levy, was launched in 2024. Levy has been the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 330181
• Published on 28/06/24 at 10:00
©  AFA
Argentina: adidas extends as equipment supplier of national teams until 2038 (€23m per year)

adidas has extended as equipment supplier of Argentina's national teams until 2038, announced the Asociación del Fútbol Argentino (AFA) on 25/06/2024. The German brand has been a partner of AFA since 2001. This renewed agreement brings the total duration of the contract to 37 seasons. The…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 330129
• Published on 27/06/24 at 17:30
©  Amaury Sport Organisation
Tour de France 2024: five major partners, 13 official partners and 21 official suppliers

While the Tour de France 2024 still has five major partners (LCL, Krys, Continental, Škoda and E.Leclerc) and 13 official partners, as for the 2022 and 2023 editions, it has 21 official suppliers (compared with 19 in 2023 and 17 in 2022), as well as two official supporters, three media partners…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 330041
• Published on 27/06/24 at 16:00
©  Juventus FC
Juventus FC: Cygames (video games) extends as back shirt sponsor for two seasons (2024-2026)

Cygames, a Japanese video game publisher owned by CyberAgent Group, has extended as back shirt sponsor of Juventus FC (Serie A Enilive) for two additional seasons (2024-2026), announced the club on 26/06/2024. Cygames continues to benefit from the status of official partner, the third level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 330076
• Published on 27/06/24 at 15:00
©  Stade de Reims
Ligue 1: Puma succeeds Umbro as equipment supplier of Stade de Reims from the 2024-25 season

The German brand Puma has become the official equipment supplier of Stade de Reims (Ligue 1) from the 2024-25 season, announced the club on 26/06/2024. Puma succeeds its British counterpart Umbro, which had been the club's equipment supplier since 2019-20 (five seasons). The first shirts…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 330069
• Published on 27/06/24 at 13:00
©  Girona FC
LALIGA EA Sports: Hylo (pharmaceuticals) extends as sleeve sponsor of Girona FC for 2024-2027

Hylo, a pharmaceutical products brand belonging to the German group Ursapharm, has extended as sleeve sponsor of Girona FC (LALIGA EA Sports) for three additional seasons (2024-2027), announced the club on 26/06/2024. The brand has the status of official partner, the second level in the Spanish…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 330002
• Published on 27/06/24 at 10:00
©  Liverpool FC
Premier League: Japan Airlines (airline company) official partner of Liverpool FC from 2024-25

Japan Airlines, a Tokyo-based airline company, has become an official partner of Liverpool FC (Premier League) as part of a "multi-year partnership" from the 2024-25 season, announced the club on 25/06/2024. As part of this agreement, which covers the English club's men's and women's teams…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 329874
• Published on 26/06/24 at 13:00
©  Stade de Reims
Stade de Reims: Yasuda (marketing) to succeed Hexaom as main shirt sponsor (2024-2027)

The Japanese group Yasuda (sports marketing, training and player representation) has become a major partner and main shirt sponsor of Stade de Reims (Ligue 1) for three seasons (2023-2026), announced the club on 25/06/2024. "This strategic collaboration symbolises the growing links between the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 329776
• Published on 25/06/24 at 16:35