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©  Olympique de Marseille
Olympique de Marseille: McDonald's (fast food) official partner for two seasons (2024-2026)

American fast-food chain McDonald’s, via 96 franchised restaurants based "in the south-east of France", has become an official partner of Olympique de Marseille (Ligue 1 McDonald's) for two seasons (2024-2026), announced the club on 14/08/2024. As part of the agreement, "McDonald's will benefit…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 334867
• Published on 16/08/24 at 10:40
©  SL Benfica
Liga Portugal Betclic: Emirates extends as SL Benfica's main shirt sponsor for 5 seasons (2024-2029)

The airline Emirates has extended as the main shirt sponsor of SL Benfica (Liga Portugal Betclic) for a further five seasons, covering the 2024-2029 cycle, announced the club on 14/08/2024. The Emirates-based company became the Portuguese club's "official airline" for the 2014-15 season, before…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication
• Article # 334859
• Published on 16/08/24 at 09:20
©  D.R.
Sponsorship: major changes for LALIGA EA Sports clubs for the 2024-25 season

With four clubs each under contract, Hummel, Joma, Nike and Puma are the most represented equipment suppliers among the eight brands partnered with the 20 clubs that comprise LALIGA EA Sports in 2024-25 (the same number of suppliers as in 2023-24). Between them, they equip 60% of the clubs in the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 334824
• Published on 14/08/24 at 13:40
©  Crypto.com
UEFA: Crypto.com (SGP) first "cryptocurrency partner" of the Champions League (2024-2027)

Crypto.com, a Singapore-based company specialised in crypto assets, has become the "first cryptocurrency partner" of the Champions League over the 2024-2027 cycle, announced UEFA on 14/08/2024. The rights also include the UEFA Super Cup (on 14/08/2024, in Warsaw, POL), Youth League and Futsal…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Authorities, Sponsors - Partners, …
• Article # 334820
• Published on 14/08/24 at 11:30
©  Fanatics
The Football Association: agreement extended with Fanatics to manage merchandising & e-commerce

The Football Association (The FA) has extended its partnership with Fanatics as part of "a long term" agreement and entrusted the American manufacturer and distributor of licensed sports products with the management of its merchandising, retail and e-commerce operations, according to the body on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 334811
• Published on 14/08/24 at 10:05
©  Aperol
Tennis: Aperol (alcohol, Campari Group, ITA) extends as official partner of the US Open until 2024

Aperol, a spirits brand belonging to the Italian Campari group, has extended as an official partner (3rd level) of the US Open for a second consecutive edition of the American Grand Slam tournament in 2024 (from 26/08 to 08/09), according to the United States Tennis Association (USTA), the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication
• Article # 334798
• Published on 14/08/24 at 08:40
©  FC Barcelona
FC Barcelona: Maybank extends as a regional partner (Malaysia & Singapore) until 2026-27

Malaysian financial group Maybank has extended its role as a regional partner (3rd level) of FC Barcelona (LALIGA EA Sports) in Malaysia and Singapore for a further three seasons, covering the 2024-2027 cycle, announced the club on 13/08/2024. This renewal brings the total duration of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 334788
• Published on 13/08/24 at 15:20
©  Arsenal FC
Sponsorship: major changes for Premier League clubs for the 2024-25 season

With six clubs under contract, two more than in the previous season, adidas is the most represented equipment supplier among the seven brands partnered with the 20 clubs that comprise the 2024-25 Premier League (compared with eight equipment suppliers in 2023-24). The German group has the most…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 334785
• Published on 13/08/24 at 14:30
©  LALIGA
LALIGA: Luckia (betting) regional partner in Spain & Mexico for three seasons (2024-2027)

Luckia, a Spanish online sports betting and casino operator, has become an official partner of LALIGA in Spain and Mexico for three seasons (2024-2027), announced the Spanish body on 12/08/2024. As part of the agreement, the brand will acquire the marketing rights to LALIGA EA Sports and LALIGA…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 334767
• Published on 13/08/24 at 10:30
©  Deloitte
IOC: Deloitte, Top partner until the Brisbane 2032 Games, takes over Atos' IT responsibilities

The British audit and consultancy firm Deloitte, which has been appointed Top Partner of the International Olympic Committee until the Brisbane 2032 Olympic and Paralympic Games, has extended its partnership with the body and become its "technology integration partner," announced the IOC on…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication
• Article # 334738
• Published on 12/08/24 at 16:25