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©  Nike
Equipment suppliers: Nike supports women's football with a special logo on its 2024-25 third kits

Nike has unveiled the third kits for eight of its football clubs under contract for the 2024-25 season, on which the American brand's "Swoosh" logo, appears vertically "celebrating the ascendency of the women's game," announced the equipment manufacturer on 27/08/2024. "Designed in close…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 335778
• Published on 29/08/24 at 15:20
©  Real Madrid CF
Real Madrid CF: Hisense (electronics) partner in Spain, Africa & the Middle East (2024-2027)

Chinese electronics group Hisense has become a regional partner of Real Madrid CF (LALIGA EA Sports) in Spain, Africa and the Middle East for three seasons (2024-2027), announced the club on 28/08/2024. To celebrate the launch of their partnership, the Madrid club and Hisense have unveiled a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 335760
• Published on 29/08/24 at 13:45
©  UEFA
UEFA: after Euro 2024, Betano (betting) sponsors the Europa League & Conference League (2024-2027)

Betano, a sports betting operator belonging to the Greek group Kaizen Gaming, has become an official sponsor of the Europa League and Conference League for three seasons (2024-2027), announced UEFA on 29/08/2024. Through this agreement, the group will also promote its Stoiximan brand in Greece and…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 335756
• Published on 29/08/24 at 13:00
©  News Tank
Paralympic Games: Accor, EDF, Bridgestone, Toyota, Allianz & Panasonic visible at the venues

Six brands are displaying their logos on signage at the competition venues that will be used for the Paris 2024 Paralympic Games, unlike the Olympic Games, which were previously held in a "clean venue" configuration, with no visible branding. Accor (hotels), EDF (energy), Bridgestone (tyres)…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 335750
• Published on 29/08/24 at 11:10
©  Formula One Group
Formula 1: Aggreko (GBR) to supply low-carbon energy solutions from the 2025 season

Aggreko, a British company specialised in temporary power solutions, has become an official supplier (4th level) to the Formula One Group as part of a "multi-year partnership to deliver innovative low-carbon energy generation systems at all European Grands Prix from the 2025 season," announced the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 335740
• Published on 29/08/24 at 10:00
©  Mondo
World Athletics: Mondo official track supplier until 2029, including Los Angeles 2028

Mondo, an Italian company specialised in flooring systems, has extended its partnership with World Athletics as an official supplier (3rd level) in the "tracks and equipment" category for a further five years, i.e. for the 2025-2029 cycle, announced the two parties on 28/08/2024. Mondo has been…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 335717
• Published on 29/08/24 at 09:20
©  Manchester City FC
Manchester City FC: EA Sports (video games) renews as a global partner from 2024-25

EA Sports, an American video game publisher belonging to the Electronic Arts group, has renewed as a global partner (2nd level) of Manchester City FC (Premier League) from the 2024-25 season, announced the club on 27/08/2024. The two parties have been linked since 2011. As part of the renewed…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 335670
• Published on 28/08/24 at 15:05
©  FIGC
Italy/FIGC: eBay (e-commerce) extends as title sponsor of the Serie A Femminile for 2024-25

The American e-commerce platform eBay has extended as the title sponsor of Serie A Femminile for the 2024-25 season, announced the Federazione Italiana Giuoco Calcio on 27/08/2024. The Italian women's first division will therefore retain the name Serie A Femminile eBay. The American group had…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 335623
• Published on 28/08/24 at 11:00
©  Liverpool FC
Premier League: Ladbrokes (bookmaker) betting partner of Liverpool FC from 2024-25

British sports betting operator Ladbrokes (Entain plc Group) has become the "official betting partner" of Liverpool FC (Premier League) in the United Kingdom and Ireland as part of a "multi-year" deal from the 2024-25 season, announced the club on 23/08/2024. Under the terms of the agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 335444
• Published on 26/08/24 at 17:05
©  Legends
Agencies: Legends (venue management, merchandising & e-commerce) acquires ASM Global

The US commercial stadium and entertainment venue management agency Legends has completes the acquisition of ASM Global (USA, venue management and events) on 23/08/2024. The transaction, which is the result of an agreement reached between the two parties on 07/11/2023, "creates the world's…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Investment - Shareholding, Marketing - Communication, …
• Article # 335424
• Published on 26/08/24 at 16:00