Filter by domain
Filter by year
Filter by month
©  AS Monaco FC
AS Monaco FC: Linebet (sports betting), regional partner in sub-Saharan Africa & the MENA region

Cypriot sports betting operator Linebet has become a partner of AS Monaco FC (Ligue 1 McDonald's) in sub-Saharan Africa and the MENA region for the 2024-25 season, announced the club on 16/08/2024. The bookmaker has the status of regional partner, the fifth level in the club's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 334969
• Published on 19/08/24 at 15:25
©  Stade Rennais FC
Ligue 1 McDonald's: Launay (real estate) extends as pocket sponsor of Stade Rennais FC (2024-2029)

French real estate developer Groupe Launay has extended as a pocket sponsor (left) of Stade Rennais FC (Ligue 1 McDonald's) for a further five seasons, from 2024-2029, announced the club on 16/08/2024. The company has the status of official sponsor, the highest level in the Breton club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 334966
• Published on 19/08/24 at 15:05
©  Manchester United FC
Manchester United FC: Qualcomm extends until 2028-29 & becomes the club's first back shirt sponsor

American technology company Qualcomm, main shirt sponsor of Manchester United FC (Premier League) via its Snapdragon brand, has extended its partnership with the club, announced the company on 15/08/2024. The agreement, which covered the 2024-2027 cycle, has been extended to the end of 2028-29…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 334932
• Published on 19/08/24 at 11:30
©  Chelsea FC
Premier League: Fever (entertainment discovery) sleeve sponsor of Chelsea FC for the 2024-25 season

Fever, a leisure and entertainment events listing platform, has become a principal partner (1st level) and sleeve sponsor of Chelsea FC (Premier League) for the 2024-25 season, announced the club on 18/08/2024. The agreement also covers the club's women's team (Barclays Women's Super League) and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 334922
• Published on 19/08/24 at 10:10
©  Emirates
Tennis: Emirates to continue as "official airline partner" of the US Open from 2024

Emirates, will continue as the "official airline partner" (first level) of the US Open for a 13th consecutive year in 2024 (played from 26/08 to 08/09), announced the United States Tennis Association (USTA), the tournament's organising body, on 15/08/2024. As part of the renewal of this…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 334911
• Published on 19/08/24 at 09:25
©  Concacaf
Concacaf: strategic partnership with Saudi fund PIF & Riyadh Air (KSA) becomes an official sponsor

Concacaf has entered into a "multi-year partnership" with the Public Investment Fund (PIF), under which the Saudi Arabian public investment fund will be associated with all men's, women's and youth national team competitions, as well as club competitions organised by the Confederation, it…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Government, International authorities, Sponsors - Partners, …
• Article # 334882
• Published on 16/08/24 at 16:15
©  Lega Serie A
Italy/Lega Serie A: Iliad (technology) presenting partner of VAR & goal-line technology

Iliad, a French telecommunications group and parent company of operator Free, has become the "innovation and technology partner" of the Lega Serie A from the 2024-25 season, announced the Italian professional league on 16/08/2024. As part of the agreement, the French company will become the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Professional leagues, Sponsors - Partners, …
• Article # 334880
• Published on 16/08/24 at 15:45
©  Arsenal FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 334877
• Published on 16/08/24 at 14:30
©  FC Inter Milan
Sponsorship: major changes for Serie A Enilive clubs for the 2024-25 season

With three clubs each under contract, adidas, Kappa and Joma are the most represented equipment suppliers among the 12 brands committed to the 20 clubs that comprise the Serie A Enilive in 2024-25 (i.e. the same number of equipment suppliers as in 2023-24). While Kappa and Joma already had the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 334875
• Published on 16/08/24 at 13:40
©  FIFA
FIFA: Bank of America becomes the fifth official sponsor of the 2026 World Cup

The American banking group Bank of America has become an official sponsor of the 2026 World Cup (co-hosted by the United States, Canada and Mexico from 11/06 to 19/07/2026), announced FIFA on 15/08/2024. "This would be the largest sponsorship deal ever signed by a bank for a single sporting…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 334871
• Published on 16/08/24 at 13:00