Filter by domain
Filter by year
Filter by month
©  Olympique de Marseille
Olympique de Marseille: Holy (energy drinks) renews as an official partner for 2024-25

German energy drink brand Holy, official partner of Olympique de Marseille (Ligue 1 McDonald's) since the 2023-24 season, has renewed as a partner for 2024-25, announced the club on 03/09/2024. Holy therefore continues to benefit from the third level in the sponsorship hierarchy of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 336252
• Published on 03/09/24 at 16:05
©  Scuderia Ferrari
Formula 1: UniCredit (ITA) to replace Banco Santander at Scuderia Ferrari from 2025

Italian bank UniCredit is to become an official partner of Scuderia Ferrari HP from 01/01/2025 as part of a multi-year partnership, announced the Formula 1 team on 02/09/2024. The group based in Milan (Lombardy), which also has partnerships with the ITF (tennis) and the America's Cup (sailing)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Rights Acquisitions, …
• Article # 336155
• Published on 03/09/24 at 13:00
©  BioTechUSA
FC Barcelona: BioTechUSA (food supplements, HUN), global partner from 2024-25

BioTechUSA, a Hungarian brand of food supplements for athletes, has become a global partner of FC Barcelona (LALIGA EA Sports) as part of a multi-year partnership starting in 2024-25, announced the club on 02/09/2024. The agreement, a second level partnership in Barça's sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 336143
• Published on 03/09/24 at 10:40
©  PSG
Paris Saint-Germain: Deloitte extends its partnership with the women's team (2024-2027)

Deloitte France, the French branch of the British audit and consultancy firm, has extended its partnership with the Paris Saint-Germain women's team (Arkema Première Ligue) as an official partner (2nd level) for a further three seasons, until 2026-27, announced the two parties on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 336142
• Published on 03/09/24 at 10:00
©  Lidl
UEFA: Lidl (supermarkets) partner of the Europa League & Conference League (2024-2027)

Lidl, a German supermarket chain belonging to the Schwarz Group, has become an official partner of the Europa League and the Conference League for the 2024-2027 cycle, announced the two parties on 02/09/2024. The brand will appear as "official fresh fruit partner" for both competitions. "As…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, International authorities, Sponsors - Partners, …
• Article # 336113
• Published on 02/09/24 at 16:30
©  RB Leipzig
RB Leipzig: IHG Hotels exclusive partner and sleeve sponsor for European Cups & the DFL-Pokal

The IHG Hotels & Resorts group, official partner of RB Leipzig (Bundesliga) since the 2023-24 season, has become an exclusive partner (1st level) for the 2024-25 season, announced the club on 30/08/2024. As part of the extension of the partnership, the English company becomes sleeve sponsor of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 336086
• Published on 02/09/24 at 15:00
©  Pernod Ricard
Paris Saint-Germain: Pernod Ricard (spirits) official partner for four seasons (2024-2028)

Pernod Ricard, a French spirits producer, has become an official partner (3rd level) of Paris Saint-Germain (Ligue 1 McDonald's) for four seasons (2024-2028), announced the two parties on 02/09/2024. The agreement covers the club's men's and women's professional sections (Arkema Première…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 336000
• Published on 02/09/24 at 10:40
©  D.R.
Weekly News Extra (from 26 to 30/08/2024)

• Liverpool FC (Premier League) set a new attendance record for an English league match at Anfield (61,000 capacity) with 60,107 spectators in attendance when they played Brentford FC on Sunday 25/08/2024. • 70% of the turnover from the sale of the 2024-25 of FC Versailles (National 1) shirts…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 335928
• Published on 30/08/24 at 16:35
©  Brentford FC
Premier League: Zing (payment app) official partner of Brentford FC from 2024-25

Zing, a global payment and transfers application and part of the banking group HSBC, has become the "official international payments and remittance partner" (second level) of Brentford FC (Premier League) from 2024-25, announced the club on 29/08/2024. As part of the deal, which is Zing's first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 335922
• Published on 30/08/24 at 15:45
©  Borussia Dortmund
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 335900
• Published on 30/08/24 at 13:55