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©  UEFA
UEFA: Oppo (smartphones, CHN) extends Champions League partnership for 2024-2027

Chinese smartphone manufacturer Oppo has extended as global sponsor of the Champions League for an additional three seasons (2024-2027), announced UEFA on 06/09/2024. As with the first partnership cycle (2022-2024), this agreement also includes sponsorship rights for the European Super Cup, the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Marketing - Communication, …
• Article # 336653
• Published on 06/09/24 at 12:30
©  Lenovo
Formula 1: Lenovo and its brand Motorola extend as global partner from 2025

Lenovo, a Chinese electronics group (telephones, televisions, computers), has extended and expanded its partnership with Formula One Group to become one of the F1's global partners (1st level) from 2025 as part of a "multi-year deal", announced the body on 05/09/2024. As part of the extended…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Activation, …
• Article # 336626
• Published on 06/09/24 at 12:00
©  VfB Stuttgart
Bundesliga: LBBW to take over from Winamax as main shirt sponsor of VfB Stuttgart from 2025

German bank LBBW (Landesbank Baden-Württemberg) will become the main shirt sponsor of VfB Stuttgart (Bundesliga) from 2025-26 for three seasons (2025-2028), the club announced on 06/09/2024. "Both parties have agreed not to disclose the financial details of the partnership," said the club. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 336592
• Published on 06/09/24 at 10:00
©  D.R.
Saudi Pro League: a partnership with TikTok to "elevate the digital fan experience" in 2024-25

The social network TikTok, owned by the Chinese group ByteDance, has become a "digital partner" of the Saudi Pro League for the 2024-25 season in order to "elevate the digital fan experience" of the Roshn Saudi League, announced the Saudi league on 05/09/2024. "In this official partnership…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Digital, …
• Article # 336577
• Published on 06/09/24 at 08:40
©  D.R.
NFL: Bitpanda (trading) partnership to be activated at Bayern Munich's Allianz Arena on 10/11/2024

Bitpanda, an Austrian cryptocurrency trading platform, has become a "strategic partner" of the National Football League in Germany in 2024, announced the two parties on 05/09/2024. "This strategic partnership aims to offer NFL fans and investors unique synergies, putting Bitpanda's technology…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Activation, …
• Article # 336565
• Published on 05/09/24 at 16:00
©  D.R.
Ligue 1 McDonald's: Pernod Ricard abandons partnership with Paris Saint-Germain after backlash

"In the face of the strong emotion aroused, Pernod Ricard today announces that it is abandoning its global partnership with Paris Saint-Germain (Ligue 1 McDonald's) to promote its whisky and champagne brands internationally," announced the French spirits producer on 05/09/2024. Pernod Ricard…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 336525
• Published on 05/09/24 at 13:50
©  Banco Santander
Formula 1: Banco Santander (bank) official partner of Formula One Group from 2025

Banco Santander, a Spanish banking group, has become an official partner of Formula One Group from the 2025 season as part of a multi-year agreement, announced the two parties on 04/09/2024. "The bank's logos will feature on trackside signage at a number of Grand Prix across the season taking…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Rights Acquisitions, …
• Article # 336482
• Published on 05/09/24 at 11:30
©  Chelsea FC
Premier League: Betway (sports betting) becomes Chelsea FC's "long-term" European betting partner

Betway, a sports betting operator based in Guernsey and Malta, has become the "European betting partner" of Chelsea FC (Premier League) as part of a "long-term" agreement from the 2024-25 season, announced the club on 04/09/2024. Under the terms of the partnership, the bookmaker will occupy the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 336462
• Published on 05/09/24 at 10:40
©  D.R.
Ligue 1: Pernod Ricard "regrets the fuss" surrounding announcement of its partnership with Paris SG

Pernod Ricard, a French spirits producer, has said it "regrets the fuss" and "lack of understanding" caused by the announcement of its partnership with Paris Saint-Germain (Ligue 1 McDonald's ) on 02/09, a group spokesperson told France Bleu Provence on 03/09/2024. Fans in Marseille have…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Rights Acquisitions, …
• Article # 336371
• Published on 04/09/24 at 14:30
©  Bayer 04 Leverkusen
Bundesliga: eToro (trading, ISR) premium partner of Bayer Leverkusen for 2 seasons (2024-2026)

eToro, a digital trading platform founded in Tel Aviv (ISR), has become a premium partner (2nd level) of Bayer 04 Leverkusen (Bundesliga) for two seasons, over the 2024-2026 cycle, announced the club on 02/09/2024. As part of the agreement, eToro has also become the club's official trading…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 336322
• Published on 04/09/24 at 10:40