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©  Paris Saint-Germain
Paris Saint-Germain: EA Sports (video games) extends as a premium partner from 2024-25

EA Sports, an American video games publisher belonging to the Electronic Arts group, has extended its partnership with Paris Saint-Germain (Ligue 1 McDonald's) as a premium partner (2nd level) from the 2024-25 season, announced the club on 22/08/2024. The two parties have been linked since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 335224
• Published on 22/08/24 at 13:35
©  Olympique de Marseille
Olympique de Marseille: EA Sports (video games) extends as an official partner from 2024-25

EA Sports, an American video games publisher and part of the Electronic Arts group, has extended as an official partner (3rd level) of Olympique de Marseille (Ligue 1 McDonald's) for several seasons from 2024-25, announced the French club on 22/08/2024. As part of the agreement, the club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 335203
• Published on 22/08/24 at 11:30
©  Konami
Manchester United FC: Konami (video games, JPN) extends as a global partner from 2024-25

Konami, the Japanese video games publisher, has extended as a global partner (2nd level) of Manchester United FC (Premier League) from the 2024-25 season, announced the club on 20/08/2024. The group has been partnered with the club since 2019-20 (five seasons). As part of this extended…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 335187
• Published on 22/08/24 at 10:00
©  World Rugby
World Rugby: Two Circles appointed "principal sponsorship and digital sales agency"

Two Circles has been appointed as the "principal sponsorship and digital sales agency" for World Rugby, announced the international federation on 21/08/2024. The agreement extends "the service provider's current successful role in growing the federation's audience share globally," said the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Federations, Media, …
• Article # 335136
• Published on 21/08/24 at 15:40
©  AS Monaco FC
AS Monaco FC: Casino Secret (gambling) extends partnership in Japan until 2025-26

Casino Secret, a Cyprus-based online gambling operator, has extended its partnership with AS Monaco FC (Ligue 1 McDonald's) as a regional partner (5th level) for a further two seasons, covering the 2024-2026 cycle, announced the club on 21/08/2024. The brand, which committed to the Monaco club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 335129
• Published on 21/08/24 at 14:45
©  Real Betis Balompié
Real Betis Balompié: Volvo (cars) & Coca Cola (beverages) extend their partnerships until 2026-27

Volvo Cars Group, a Swedish car manufacturer, has extended as an official partner (2nd level) of Real Betis Balompié (LALIGA EA Sports) for a further three seasons (2024-2027), announced the club on 20/08/2024. The two parties have been linked since the 2022-23 season. As part of the agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 335100
• Published on 21/08/24 at 10:25
©  Bayer 04 Leverkusen
Bayer 04 Leverkusen: MG Motor (car manufacturer) to continue as a premium partner from 2024-25

British car manufacturer MG Motor, owned by the Chinese group Shanghai Automotive Industry Corporation (SAIC), will continue as a premium partner (2nd level) of Bayer 04 Leverkusen (Bundesliga) from the 2024-25 season, announced the club on 20/08/2024. As part of the renewed agreement, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 335093
• Published on 21/08/24 at 09:55
©  RB Leipzig
Sponsorship: major changes for Bundesliga clubs for the 2024-25 season

With six clubs under contract, Puma is the most represented equipment supplier among the eight brands partnered with the 18 clubs that make up the Bundesliga in 2024-25 (compared with 10 brands in 2023-24). The German brand is ahead of its American rival Nike, which is represented by three clubs…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 335079
• Published on 21/08/24 at 08:40
©  D.R.
UEFA: bet365 first sports betting operator to partner the Champions League for 2024-2027

British online gaming operator bet365 has become the "first global sports betting partner" of the Champions League over the 2024-2027 cycle (three seasons), announced UEFA on 20/08/2024. This is the first time that a bookmaker has sponsored the competition. Like the six other official sponsors…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Activation, …
• Article # 335067
• Published on 20/08/24 at 16:30
©  D.R.
Sponsorship: Betway (sports betting), partner of Bologna FC & Nottingham Forest in 2024-25

Betway, a sports betting operator based in Guernsey and Malta, has become a partner of Nottingham Forest FC (Premier League) and Bologna FC 1909 (Serie A Enilive), announced the two clubs on 16 and 19/08/2024 respectively. The bookmaker has the status of "top partner" the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 335021
• Published on 20/08/24 at 10:40