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Sponsorship: major changes for Ligue 1 McDonald's clubs for the 2024-25 season

With four clubs each under contract, Nike and Puma are the most represented equipment suppliers among the nine brands partnered with the 18 clubs that comprise the 2024-25 Ligue 1 McDonald's (compared with 11 equipment suppliers in 2023-24). Both are ahead of their German counterpart adidas, which…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 334731
• Published on 12/08/24 at 16:00
©  Paris FC
Ligue 2 BKT: adidas (6 clubs), the most represented equipment supplier among the 7 brands in 2024-25

With six clubs under contract (AC Ajaccio, Paris FC, USL Dunkerque, SC Bastia, Rodez Aveyron Football, FC Annecy), adidas is the most represented of the seven equipment manufacturers contracted by the 18 clubs playing in Ligue 2 BKT for the 2024-25 season. The German brand is ahead of its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 334713
• Published on 12/08/24 at 10:40
©  Venezia FC
Serie A Enilive: Nocta (Nike) succeeds Kappa as Venezia FC's equipment supplier from 2024-25

Nocta, a label founded by American equipment manufacturer Nike and Canadian rapper Drake, has become the equipment supplier of Venezia FC from the 2024-25 season, announced the club promoted to the Serie A Enilive, on 11/08/2024. The brand, founded in December 2020, succeeds Italian equipment…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 334703
• Published on 12/08/24 at 08:40
©  D.R.
Weekly News Extra (05-09/08/2024)

• The Spanish Football Federation has reached an agreement with its two Olympic teams (men's and women's) so that the 22 players and 22 players will receive "a substantial financial package to be able to be with their family or friends during the Olympic football tournament," announced the RFEF…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Essentials Media, …
• Article # 334684
• Published on 09/08/24 at 16:15
©  Liverpool FC
Premier League: Lucozade (energy drinks) global partner of Liverpool FC from 2024-25

Lucozade, a British energy drink brand owned by the Japanese Suntory Group, has become a global partner of Liverpool FC (Premier League) as part of a "multi-year" deal from the 2024-25 season, announced the club on 08/08/2024. The company, which was previously a partner of the Merseyside club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 334677
• Published on 09/08/24 at 15:00
©  Arsenal FC
Arsenal FC: Athletic Brewing Co. "official non-alcoholic beer partner" from 2024-25

Athletic Brewing Company, a non-alcoholic brewery based in the United States, has become the first ever "official non-alcoholic beer partner" (second level) of Arsenal FC (Premier League), announced the club on 06/08/2024. From August and as part of the agreement, Athletic Brewing Co.'s "Run…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 334672
• Published on 09/08/24 at 14:30
©  Toulouse FC
Toulouse FC: McDonald's (fast food) official supplier for three seasons (2024-2026)

The American fast-food chain McDonald’s, via 14 franchised restaurants based in Occitanie (FRA), has become an official supplier to Toulouse FC (Ligue 1 McDonald's) for three seasons (2024-2027), announced the club on 08/08/2024. As part of the agreement, McDonald's will deploy the "McDo TéFéC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 334649
• Published on 09/08/24 at 11:30
©  Liverpool FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 334644
• Published on 09/08/24 at 10:00
©  UEFA
UEFA: PlayStation (Sony console) renews as a sponsor of the UEFA Champions League (2024-2027)

PlayStation, the video games console owned by Japanese group Sony Interactive Entertainment, has renewed its sponsorship of the UEFA Champions League for a further three seasons, from 2024-2027, announced UEFA on 08/08/2024. The rights also extend to the UEFA Super Cup, Youth League and Futsal…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Authorities, Sponsors - Partners, …
• Article # 334613
• Published on 08/08/24 at 15:50
©  FC Barcelone
FC Barcelona: 10% of Barça Vision sold to Aramark (€40m), which becomes the club's catering partner

Aramark, an American catering services provider, has become a shareholder in Bridgeburg Invest, the holding company of Barça Vision, FC Barcelona's (LALIGA EA Sports) content platform, which brings together all the club's Web3, NFTs and metaverse initiatives, as well as being the catering partner…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Essentials Sponsors & Partners, Clubs, …
• Article # 334606
• Published on 08/08/24 at 14:25