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©  D.R.
Bundesliga: adidas to succeed Nike as equipment supplier of Eintracht Frankfurt from 2025-26

The German brand adidas has become the official equipment supplier of Eintracht Frankfurt (Bundesliga) for five seasons from 2025-26, i.e. over the 2025-2030 cycle, announced the club on 24/06/2024. The Herzogenaurach-based manufacturer, which already supplied Eintracht's kit between 1974 and…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 329784
• Published on 25/06/24 at 16:15
©  Olympique Lyonnais
Olympique Lyonnais: MG Motor (car manufacturer) extends as sleeve sponsor (2024-2027)

British carmaker MG Motor, owned by the Chinese group Shanghai Automotive Industry Corporation (SAIC), has extended its sponsorship of Olympique Lyonnais (Ligue 1) for a further three seasons, from 2024-2027, announced the club on 24/06/2024. The car manufacturer, which has been involved with…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 329646
• Published on 25/06/24 at 08:40
©  D.R.
SporTech: Jacques D'Arrigo re-elected president of the start-up group with a new executive committee

Jacques D'Arrigo has been re-elected president of SporTech, announced the collective of sports start-ups in France at the end of its general meeting on 20/06/2024. D'Arrigo was appointed president of the group for the first time on 19/06/2023. Jacques D'Arrigo has worked for Nike, FC Girondins…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 329644
• Published on 24/06/24 at 19:00
©  Juventus FC
Juventus FC: merchandise production & sales entrusted to Fanatics for 11 seasons (2024-2035)

Juventus FC (Serie A Enilive) have entered into an 11-season partnership (2024-2035) with American licensed sports products manufacturer and distributor Fanatics, entrusting the latter with managing "all aspects (production, retail, e-commerce and licensing) of Juventus' merchandise offering…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 329616
• Published on 24/06/24 at 16:40
©  CONMEBOL
CONMEBOL: Coca Cola (beverages) 7th global partner of the Copa America 2024

The Coca-Cola Company, an American drinks manufacturer, has extended its partnership with CONMEBOL and become a global partner of the Copa America 2024 (organised in the United States from 20/06 to 14/07/2024), announced the South American confederation on 20/06/2024. The American company thus…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 329512
• Published on 24/06/24 at 13:40
©  Los Angeles 2028
Los Angeles 2028: Cisco (IT), 12th brand to join the national sponsorship programme

Cisco, an American company specialised in computer servers, has become an official sponsor of the Los Angeles 2028 Olympic and Paralympic Summer Games, announced the brand on 21/06/2024. Cisco has thus moved up to 4th place in the sponsorship hierarchy for the 34th edition of the Summer Games…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 329435
• Published on 21/06/24 at 17:20
©  D.R.
Weekly News Extra (17-21/06/2024)

• "UEFA is deeply saddened to learn of the loss of Gerhard Aigner, our former general secretary and chief executive, widely recognised as a key architect of the UEFA Champions League," announced the European confederation on 20/06/2024 regarding the German executive who died aged 80. • "It's not…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 329428
• Published on 21/06/24 at 17:10
©  Deportivo Alavés
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 329333
• Published on 21/06/24 at 11:30
©  Paris 2024
Paris 2024: 1.2 million sports equipment items delivered by over 250 suppliers, including 6 sponsors

1.2 million items of sports equipment, totalling 4,000 items, will be delivered to the 43 competition venues of the Paris 2024 Olympic and Paralympic Games, announced the COJOP on 20/06/2024. All of this equipment, from shuttlecocks to the climbing wall installed at Le Bourget…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Olympics, …
• Article # 329167
• Published on 20/06/24 at 11:30
©  AFC Ajax
AFC Ajax: Ziggo (Telecoms) extends as main shirt sponsor (2025-2027)

Ziggo, a Dutch cable television and telecommunications service, has extended as the main shirt sponsor of AFC Ajax (Eredivisie) for an additional two seasons, i.e. the 2025-2027 cycle, announced the club on 19/06/2024. The new agreement also includes an option to extend the sponsorship for a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 329171
• Published on 20/06/24 at 10:40