Sponsors & Partners: archives 2024 (page 37/69)

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©  AS Monaco FC

AS Monaco FC: APM Monaco (jewellery) extends as main shirt sponsor (2024-2026)

APM Monaco, a Monegasque jewellery brand based in Hong Kong, has extended as the main shirt sponsor of AS Monaco FC (Ligue 1 McDonald's) for an additional two seasons, i.e. the 2024-2026 cycle, announced the club on 02/07/2024. APM Monaco has the status of major partner, the highest level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 330715
• Published on
©  LFP

LFP: the French men's first division to be called "Ligue 1 McDonald's" over the 2024-2027 cycle

"Ligue 1 McDonald's" is the new name of the French men's first division on the Ligue de Football Professionnel's official website and social media channels since 02/07/2024. This change is part of the agreement signed between the LFP and the French subsidiary of the American fast-food chain…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 330700
• Published on
©  RCD Espanyol

RCD Espanyol: stadium naming agreement with Stage Front (2023-2028) terminated for "non-payment"

RCD Espanyol "have initiated legal action against Stage Front for non-payment and breach of contract, and have terminated the naming rights agreement for the club's stadium," announced the club, which was promoted to the LALIGA EA Sports for the 2024-25 season on 01/07/2024. In March 2023, the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners, …
• Article # 330665
• Published on
©  FC Barcelona

LALIGA EA Sports: 1xBet (betting) extends as global partner of FC Barcelona until 2028-29

1xBet, a Cyprus-based sports betting operator, has extended as a global partner of FC Barcelona (LALIGA EA Sports) for an additional five seasons, i.e. over the 2024-2029 cycle, announced the club on 01/07/2024. The bookmaker, which has been a partner of the Catalan club since the 2019-20…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 330540
• Published on
©  FC Inter Milan

FC Inter Milan: Betsson Sport (entertainment) main shirt sponsor for 2024-2028 (€30m per year)

Betsson Sport, an online sports news platform owned by Swedish sports betting operator Betsson AB, has become the main shirt sponsor of FC Inter Milan (Serie A Enilive) for four seasons (2024-2028), announced the club on 01/07/2024. This is "the biggest shirt sponsorship deal in the club’s…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 330509
• Published on
©  Swile

Ligue 1: Swile (fintech) main shirt sponsor of Montpellier Hérault SC for three seasons (2024-2027)

Swile, a French startup specialised in employee benefits management solutions, has become the main shirt sponsor of Montpellier Hérault Sport Club (Ligue 1) for three seasons (2024-2027), announced the club on 01/07/2024. As well as appearing on the front of the club's kit, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 330460
• Published on
©  D.R.

Ligue 1: Accor (hotels, FRA) extends as official partner of Toulouse FC for the 2024-25 season

The French hotel group Accor has extended as an official partner of Toulouse FC (Ligue 1) for the 2024-25 season, announced the club on 28/06/2024. Via its lifestyle programme ALL (Accor Live Limitless), the group has been present at the second level of the club's sponsorship hierarchy since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 330332
• Published on
©  D.R.

Weekly News Extra (24-28/06/2024)

• Liverpool FC (Premier League) is to use its Liver Bird emblem on social media, its official website and its app to from the 2024-25 season onwards. • The pay and free-TV group Fox has acquired the exclusive broadcasting rights, in the United States, to Women's Euro 2025 • The French champagne…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 330224
• Published on
©  Bremen

Bundesliga: Wohninvest goes bankrupt and terminates naming agreement for Werder Bremen's stadium

"The Wohninvest Weserstadion (42,100 capacity) will change its name after 30/06/2024 and will be referred to as Weserstadion again for the time being. This change is due to the insolvency of the real estate group Wohninvest and the resulting termination of all contracts and partnerships on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Legal, Marketing - Communication, …
• Article # 330308
• Published on
©  FIFA

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 330154
• Published on