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©  FC Bayern Munich
FC Bayern Munich: Allianz sleeve sponsor for 2024-25 with a QR code displayed on the home shirt

Allianz, a German insurance company, is stepping up its partnership with FC Bayern Munich (Bundesliga) and has become a sleeve sponsor for the 2024-25 season, announced the German club on 06/05/2024. The German brand, which has been a partner of Bayern since 2000, has lent its name to the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Activation, …
• Article # 324182
• Published on 07/05/24 at 10:00
©  Club Atlético de Madrid
LALIGA EA Sports: ComAve (e-commerce) shorts sponsor of Club Atlético de Madrid from 2024-25

ComAve, a Luxembourg-based e-commerce platform, has become a shorts sponsor of Club Atlético de Madrid (LALIGA EA Sports) from the 2024-25 season, announced the club on 06/05/2024. "The ground-breaking company will be seeking to deliver new innovative solutions to our fans, making us the first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 324134
• Published on 06/05/24 at 17:25
©  FIGC
Italy/FIGC: Gillette (shaving) extends its partnership to the men's team for Euro 2024

Gillette, an American company specialised in shaving and hygiene products and part of the Procter & Gamble group, which has been an "official partner" of the Italian women's national team since 2023, has extended its partnership with the Federazione Italiana Giuoco Calcio to the men's team for…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 324100
• Published on 06/05/24 at 15:20
©  NBA
Basketball: Tissot (watchmaker) "presenting partner" of the NBA Paris Games 2025 (Spurs-Pacers)

Swiss watchmaker Tissot has become the "presentation partner" of the NBA Paris Games 2025, announced the National Basketball Association on 02/05/2024. Tissot has been an official partner of the NBA since 2015 and is listed as the official timekeeper and official watch of the North American…
Domain(s): Sponsors & Partners
• Category(ies): International development, Authorities, Marketing - Communication, …
• Article # 324003
• Published on 06/05/24 at 08:40
©  D.R.
Weekly News Extra (29/04-03/05/2024)

• Gianni Infantino, president of FIFA, has met with members of the US Departments of State (DOS) and Homeland Security (HHS) as part of a two-day visit to Washington in the run-up to the 2025 Club World Cup and the 2026 World Cup. • The Premier League and Fulham FC have reached a penalty…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 323960
• Published on 03/05/24 at 18:30
©  BORA-hansgrohe
Cycling: the BORA-Hansgrohe team to become Red Bull-Bora-Hansgrohe from the Tour de France 2024

Red Bull, a group specialised in the production and marketing of energy drinks, has become the main partner and co-title sponsor of the German professional cycling team BORA-Hansgrohe, which will be called "Red Bull-Bora-Hansgrohe" from the Tour de France 2024 (29/06 to 21/07/2024) onwards…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Investment - Shareholding, Marketing - Communication
• Article # 323933
• Published on 03/05/24 at 16:40
©  FFF
FFF: Nike extends as equipment supplier of the French national teams for eight seasons (until 2034)

"The Fédération Française de Football is pleased to announce that Nike will continue as its official kit supplier with a new deal running from 2026-27 until 2033-34 (eight seasons). The FFF is delighted to continue this long-standing partnership with Nike, which began back in 2011," announced the…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 323690
• Published on 02/05/24 at 11:00
©  Liverpool FC
Liverpool FC: AXA (insurance) to continue as training kit sponsor (2024-2029)

AXA, a French insurance company, has extended as a principal partner and training kit sponsor of Liverpool FC (Premier League) for an additional five seasons, covering the 2024-2029 cycle, announced the club on 30/04/2024. The agreement concerns the club's men's and women's (Barclays Women's Super…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sponsors - Partners, …
• Article # 323579
• Published on 30/04/24 at 15:00
©  Legends
Agencies: Dan Levy appointed CEO of Legends (venue management, merchandising, e-commerce)

Dan Levy has been appointed CEO of Legends, announced the American agency specialised in providing "global solutions" for sports and entertainment organisations and venues on 23/04/2024. Dan Levy, who has been interim CEO of Legends since March 2023, succeeds Shervin Mirhashemi, who has held the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Merchandising - Licensing, …
• Article # 323245
• Published on 26/04/24 at 16:35
©  D.R.
Weekly News Extra (22-26/04/2024)

• FC Barcelona (LALIGA EA Sports) have signed a five-year partnership with German company TK Elevator for the supply of 69 lifts and 78 escalators at the Spotify Camp Nou, which is currently being renovated. • France's Olivier Giroud (AC Milan) has been appointed ambassador for Rexona, a…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 323224
• Published on 26/04/24 at 16:15