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©  D.R.
Investment: Raphaël Varane joins private equity fund SLAM, co-founded by TRAIL

Raphaël Varane (Manchester United FC, Premier League) has invested in the SLAM private equity fund specialised in sport, luxury goods, art and music, announced TRAIL, the investment company which co-founded SLAM (with French F1 driver Pierre Gasly) at the end of 2023, on 11/04/2024. The…
Domain(s): Sponsors & Partners
• Category(ies): Investment - Shareholding
• Article # 321695
• Published on 15/04/24 at 08:40
©  Southampton FC
Southampton FC: Puma succeeds Hummel as equipment supplier for the next 4 seasons until 2027-28

The German sports equipment manufacturer Puma has become the equipment supplier of Southampton FC (Sky Bet Championship) as part of a "four-year deal from 2024-25," announced the club on 10/04/2023. "The deal will see the sportswear giant provide bespoke playing kits for all teams within the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Game - pitch, …
• Article # 321583
• Published on 12/04/24 at 17:00
©  Newcastle United FC
Newcastle United FC: a haptic shirt that reproduces the stadium atmosphere for hearing-impaired fans

Newcastle United FC (Premier League) has developed "haptic shirts" that will use built-in sensors to emit vibrations synchronised in real time with the sounds heard in the stadium, so that hearing-impaired supporters can feel the atmosphere at St James' Park (52,305 capacity), according to the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 321635
• Published on 12/04/24 at 16:20
©  D.R.
Weekly News Extra (08-12/04/2024)

• The Ligue de Football Professionnel has reached the 40 million followers mark on social networks in April 2024, after reaching the 30 million mark in March 2023 for its French and international accounts. • Nike has become the equipment supplier of the Uruguayan national team for the Copa…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 321627
• Published on 12/04/24 at 16:00
©  RCD Mallorca
RCD Mallorca: partnership with PreZero to make Son Moix "the first zero waste stadium in Spain"

RCD Mallorca (LALIGA EA Sports) is aiming to make the Estadi Mallorca Son Moix the "first zero waste stadium in Spain" in collaboration with German waste management company PreZero (Schwartz Group), announced the club on 11/04/2024. The brand will become an official partner (third level) of the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Social Responsibility, Sponsors - Partners, …
• Article # 321575
• Published on 12/04/24 at 15:30
©  FC Barcelona
FC Barcelona: Spotify to display logo of singer Karol G on shirts for the match versus Real Madrid

On the occasion of the Clásico between FC Barcelona and Real Madrid CF (Matchday 32 of LALIGA EA Sports, Sunday 21/04/2024), Spotify has activated its partnership with the Catalan club, of which it is the main shirt sponsor, and will display the logo of Colombian singer Karol G on the front of the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 321567
• Published on 12/04/24 at 11:30
©  Asociación Uruguaya de Fútbol
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 321554
• Published on 12/04/24 at 08:40
©  FC Barcelona
FC Barcelona: EBC Financial Group, official foreign exchange partner "for the next 3.5 years"

EBC Financial Group, an international financial services group founded in London (ENG), has become the "official foreign exchange partner" of FC Barcelona (LALIGA EA Sports), from the 2023-24 season and "for the next 3.5 years (until 2026-27)," announced the club on 11/04/2024. The agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance
• Article # 321489
• Published on 11/04/24 at 16:35
©  ATP
Tennis: Yokohama Tire (tyres) official partner of the ATP Tour from 2024

Japanese tyre manufacturer Yokohama Tire has become an official partner of the ATP Tour as part of a "multi-year global partnership" from 2024, announced the Association of Tennis Professionals on 11/04/2024. Yokohama Tire has the status of "gold partner", the third level in the sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 321502
• Published on 11/04/24 at 16:05
©  Sevilla FC
Sevilla FC: JD Sports (distributor) extends as sleeve sponsor beyond the 2023-24 season

JD Sports, the British sporting goods retailer, has extended as a sleeve sponsor of Sevilla FC (LALIGA EA Sports) "for the coming years," announced the club on 04/04/2024. The brand was initially signed up for the 2023-24 season. The England-based retailer has been given the status of official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 321183
• Published on 09/04/24 at 16:00