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©  FFF
FFF/Volkswagen: a system for visually impaired supporters during French national team matches

The Fédération Française de Football (FFF) and its major partner Volkswagen are rolling out a system to enable 14 visually impaired supporters to attend matches involving the French national teams (men's and women's) in 2024, announced the body on 23/03/2024. The system was inaugurated during the…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility, …
• Article # 319832
• Published on 27/03/24 at 16:25
©  FFF
FFF: equipment supplier call for tenders for the 2026-2034 cycle (8 seasons) open until 15/04/2024

"In accordance with the deliberations of today's executive committee, the Fédération Française de Football is organising a consultation aimed at putting professional football-related sports equipment companies out to tender in order to select the equipment supplier that, for the 2026-27 to 2033-34…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Authorities, …
• Article # 319425
• Published on 25/03/24 at 09:20
©  D.R.
Weekly News Extra (18-22/03/2024)

• The headquarters of the Spanish Football Federation (RFEF) and the home of Luis Rubiales, its former president, have been searched in a case of alleged corruption, according to Spanish media reports on 21/03/2024. The investigation concerns the contract signed between the RFEF and Saudi Arabia…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 319376
• Published on 22/03/24 at 16:35
©  Lega Serie A
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 319297
• Published on 22/03/24 at 14:30
©  EA Sports FC
Video games: EA Sports FC 24 remains best-selling in France in 2023 despite name change (from FIFA)

With 1.48 million copies sold in 2023, EA Sports FC 24 from Electronic Arts remains the best-selling video game for the 10th year running, according to SELL (French Union of Leisure Software Publishers), which reported on the French video game industry in 2023 in "L'Essentiel du jeu vidéo…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, esport - gaming
• Article # 319318
• Published on 22/03/24 at 13:40
©  Malaysia Airlines
Manchester United FC: Malaysia Airlines (airline) global partner from 2023-24

Malaysian airline Malaysia Airlines has become a global partner of Manchester United FC (Premier League) under a "multi-year deal" from the 2023-24 season, announced the club on 21/03/2024. The brand will benefit from the status of "official airline" and will be at the top of the club's…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 319264
• Published on 22/03/24 at 10:00
©  D.R.
Germany/DFB: national teams to be equipped by Nike for 2027-2034 after 76 years with adidas

Nike has entered into a partnership with the Deutscher Fussball Bund and will become the official equipment supplier of the German national teams for the 2027-2034 cycle, announced the German Football Association on 21/03/2024. The American brand succeeds its German counterpart adidas, which…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 319247
• Published on 22/03/24 at 09:20
©  NUFC
Newcastle United: Quidd (NFT marketplace) "first digital collectible partner" from 2023-24

Quidd, a digital collectibles and NFT marketplace and subsidiary of the Hong Kong-based game software company and venture capital company Animoca Brands, has become an official partner of Newcastle United FC (Premier League) as part of a "multi-year" agreement from the 2023-24 season, announced…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 319192
• Published on 21/03/24 at 16:10
©  Ligue de Football Professionnel
LFP: McDonald's succeeds Uber Eats as title sponsor of Ligue 1 (2024-2027, €30m/year)

American fast-food chain McDonald’s, via its subsidiary McDonald's France, has entered into a strategic partnership with the Ligue de Football Professionnel to become the title sponsor of Ligue 1 for "the next three seasons" (2024-2027), announced the governing body on 21/03/2024. The agreement…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Sponsors - Partners, Authorities, …
• Article # 319162
• Published on 21/03/24 at 14:30
©  Sportradar
NBA: sports betting features integrated into the NBA League Pass (OTT) with Sportradar

The National Basketball Association has activated its partnership with Sportradar, a Swiss company specialised in sports betting monitoring and the provision of sports data, for the introduction of sports betting features on the NBA League Pass platform, announced the two entities on 19/03/2024…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Marketing - Communication, …
• Article # 319029
• Published on 21/03/24 at 08:40