Sponsors & Partners: archives 2024 (page 55/69)

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Olympique de Marseille: OMNES Education (INSEEC) official supplier from 2024

The French private higher education group OMNES Education has become an official supplier (4^th level) of Olympique de Marseille (Ligue 1 Uber Eats), announced the club on 13/03/2024. The partnership is being activated by the group via its INSEEC business school, which will open a campus in…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Employment - training, Marketing - Communication
• Article # 318251
• Published on 13/03/24 at 16:50

Tennis: a $2bn offer from the Saudi Public Investment Fund to merge the ATP & WTA circuits (press)

Saudi Arabia's Public Investment Fund (PIF) has reportedly made a bid to merge the ATP Tour and WTA Tour international tennis circuits for $2bn (€1.83bn), according to the British daily The Telegraph on 12/03/2024. The new mixed circuit could be called the PIF Tour. • This investment, divided…

Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Game - pitch, Marketing - Communication
• Article # 318228
• Published on 13/03/24 at 15:45

CA Osasuna: Kosner (air conditioning) extends as main shirt sponsor for 2024-2026

Kosner, a Spanish air conditioning brand, has extended as the main shirt sponsor of Club Atletico Osasuna (LALIGA EA Sports) for an additional two seasons (2024-2026), announced the club on 12/03/2024. The brand has been displayed on the front of the Basque club's shirts since the start of the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 318144
• Published on 13/03/24 at 10:15

Decathlon: a new logo, simplified brand portfolio & new corporate strategy

Decathlon has unveiled its new mission statement, "Move People Through the Wonders of Sport", as well as a new logo, visual identity and associated brand strategy, announced the "international, multi-specialist sports brand" on 12/03/2024. This strategy is organised around four main areas: …

Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Essentials Sponsors & Partners
• Article # 318082
• Published on 12/03/24 at 16:35

Ligue 1 Uber Eats: Captain Corsaire (clothing) official tailor of Le Havre AC from 2024

French clothing brand Captain Corsaire has become the official tailor of Le Havre AC (Ligue 1 Uber Eats) from the 2023-24 season, announced the club on 11/03/2024. As part of the agreement, the Normandy-based (FRA) brand will supply the club's "players, staff and employees" with the club's…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 318022
• Published on 12/03/24 at 13:00

Bundesliga: new location-based advertising technology tested by Bayer Leverkusen

Bayer 04 Leverkusen is the first Bundesliga club to receive permission from the Deutsche Fußball Liga to experiment with "parallel ads", a location-based advertising technology developed by the sports infrastructure, technology and media rights company TGI Sport, announced the club on 07/03/2024…

Domain(s): Clubs, Sponsors & Partners
• Category(ies): International development, Digital, Marketing - Communication, …
• Article # 317952
• Published on 11/03/24 at 17:30

Web3: agreement between Sportian & StadioPlus to develop new monetisation strategies

Sportian, a joint venture between LALIGA and digital transition consultancy Globant, and StadioPlus, a company specialised in gaming and Web3, have entered into a strategic partnership "to enrich both company's respective offerings and help sports organisations combine digital product creation…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 317934
• Published on 11/03/24 at 15:35

Formula 1: Audi to acquire 100% of Sauber and will enter in 2026, Andreas Seidl named team CEO

German car manufacturer Audi is to acquire 100% of Sauber Motorsport, the Swiss company that owns the Stake F1 Team Kick Sauber, and will enter Formula 1 as the Audi Formula 1 Team as soon as the new power unit regulations are implemented, i.e. for the 2026 season, announced Formula One Group on…

Domain(s): Sponsors & Partners
• Category(ies): Investment - Shareholding, Marketing - Communication
• Article # 317840
• Published on 11/03/24 at 11:30

Weekly News Extra (04-08/03/2024)

• LALIGA has signed an agreement with U.S. Integrity to strengthen the system of integrity and compliance for its competitions (LALIGA EA Sports and LALIGA Hypermotion), including the possibility of receiving real-time alerts on illegal sports betting. • FC Inter Milan (Serie A TIM) has opened a…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 317779
• Published on 08/03/24 at 17:25

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 317709
• Published on 08/03/24 at 13:40