Filter by domain
Filter by year
Filter by month
©  West Ham United FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 317709
• Published on 08/03/24 at 13:40
©  Oracle Red Bull Racing
Formula 1: Castore extends as equipment supplier of Oracle Red Bull Racing beyond 2024 ($200m)

British brand Castore has extended its partnership with Oracle Red Bull Racing as part of a "multi-year agreement" beyond the 2024 season, announced the Austrian Formula 1 team on 05/03/2024. The total value of the agreement, the duration of which was not disclosed, is $200m (€183.5m). The…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 317533
• Published on 07/03/24 at 11:30
©  NTF
News Tank Football: elections, appointments & departures recorded in February 2024

• Thierry Hubac, head of media relations at RC Strasbourg Alsace (Ligue 1 Uber Eats) from July 2022 to January 2024, has been appointed director of communications at AJ Auxerre (Ligue 2 BKT), announced Hubac himself via LinkedIn, on 05/02/2024. • Julie Legrand Haverkamp (43) has been appointed…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Clubs, Authorities, Media, …
• Article # 317473
• Published on 07/03/24 at 08:40
©  Formula One Group
Formula 1: McDonald's (fast food chain) regional partner of Formula One Group in Latin America

American fast-food chain McDonald’s has become a regional partner of Formula One Group in Latin America as part of a multi-year agreement from 2024, announced the governing body on 05/03/2024, three days after the first Grand Prix of the season (in Bahrain on 02/03). This is F1's first…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 317441
• Published on 06/03/24 at 16:30
©  ATP
Tennis: Infosys (technology) extends as a partner of the ATP for three years (2024-2026)

Infosys, an Indian company specialised in the provision of IT services, has extended its status as a "gold partner" (3rd level) of the Association of Tennis Professionals for a further three years (2024-2026), announced the two parties on 06/03/2024. Infosys and ATP have been in partnership since…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 317425
• Published on 06/03/24 at 16:00
©  DFL
DFL: Mondelēz International (confectionery) extends partnership with the Bundesliga & 2.Bundesliga

American confectionery manufacturer Mondelēz International has extended as an official partner of the Bundesliga and 2.Bundesliga, announced Deutsche Fußball Liga GmbH on 06/03/2024. The two parties have been associated since 01/01/2021, and the agreement was negotiated by Bundesliga…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 317377
• Published on 06/03/24 at 15:20
©  D.R.
LFP: McDonald's (fast food), a candidate to replace Uber Eats as title sponsor of Ligue 1 (press)

American fast-food chain McDonald’s is set to take over from the food delivery application Uber Eats as title sponsor of Ligue 1, according to information from RMC Sport on 05/03/2024. The French championship would thus take the name "McDonald's Ligue 1" for three seasons (2024-2027). The…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 317356
• Published on 06/03/24 at 10:40
©  Liverpool FC
Liverpool FC: initiative to recreate the atmosphere at Anfield for fans in China & Hong Kong

Liverpool FC (Premier League) has signed an agreement with property developer Swire Properties to offer an "immersive experience" aimed at recreating the atmosphere at Anfield (Liverpool, ENG) for the club's supporters in China and Hong Kong, announced the club on 05/03/2024. As part of the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, International development, Marketing - Communication
• Article # 317344
• Published on 06/03/24 at 10:00
©  SportEasy
Panini: cards featuring French amateur footballers in collaboration with the SportEasy app

SportEasy, a web and mobile solution that supports amateur clubs in their management, and Panini, an Italian manufacturer of collectible cards and stickers, are rolling out the "Panini Match Star" initiative, which allows French amateur football players to win giant Panini cards bearing their…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 317320
• Published on 06/03/24 at 08:40
©  @D.R
Bundesliga: partnership with the BigHit (scouting app) to find talented young players in India

Bundesliga International has entered into a partnership with BigHit, a youth scouting app in India, "to identify the best talent across the Indian subcontinent," announced the entity responsible for promoting the German league abroad on 01/03/2024. This initiative, entitled "Bundesliga Dream…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): International development, Authorities, Game - pitch, …
• Article # 317282
• Published on 05/03/24 at 16:45