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©  UEFA
UEFA: Swissquote renews as a sponsor of the Europa League & Europa Conference League (2024-2027)

The Swiss online bank Swissquote has renewed its sponsorship of the Europa League and Europa Conference League for an additional three seasons, i.e. for the 2024-2027 cycle, announced UEFA on 27/02/2024. The banking group has been involved with both competitions since the beginning of the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 316437
• Published on 27/02/24 at 13:00
©  RB Leipzig
Bundesliga: Puma to succeed Nike as RB Leipzig's equipment supplier from the 2024-25 season

German brand Puma is to become the official equipment supplier of RB Leipzig (Bundesliga) as part of a "long-term agreement" from the 2024-25 season, announced the club on 27/02/2024. The German equipment manufacturer will succeed its American rival Nike, which is committed to RB Leipzig for…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 316450
• Published on 27/02/24 at 12:00
©  Premier Padel / Silvestre Szpylma
Premier Padel (QSI): Red Bull signs "most significant sponsorship agreement in the sport's history"

Red Bull, a group specialised in the production and marketing of energy drinks, has become the main partner of the Premier Padel international circuit, launched in 2022 by the Qatari sovereign wealth fund Qatar Sports Investments (QSI), for four seasons (2024-2027), announced Premier Padel on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Media
• Article # 316413
• Published on 27/02/24 at 10:00
©  ChiliZ
Paris Saint-Germain: first sports club to become a "validator" of a blockchain with Chiliz

Paris Saint-Germain (Ligue 1 Uber Eats) has become the "official validator" of the blockchain platform ChiliZ, which notably hosts the fan tokens published by Socios.com, announced the brand on 22/02/2024. PSG is the "first sports club to participate in such a blockchain operation.…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 316225
• Published on 23/02/24 at 16:45
©  News Tank
Weekly News Extra (19-23/02/2024)

• The Royal Spanish Football Federation (RFEF) has approved the regulations that include changes to the electoral processes in sports federations. The aim is to elect the RFEF's governing bodies for the 2024-2028 cycle as quickly as possible, taking into account the imminence of high-profile…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 316203
• Published on 23/02/24 at 15:40
©  Concacaf
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 316188
• Published on 23/02/24 at 15:00
©  WSC Sports
LOSC Lille: partnership with WSC Sports (AI) for the automatic production of video content

LOSC Lille (Ligue 1 Uber Eats) has entered into a partnership with WSC Sports, announced the Israeli company specialised in technology and artificial intelligence (AI) in sports, on 23/02/2024. This is WSC Sports' first partnership with a French top-flight club. "LOSC will use WSC Sports…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners
• Article # 316155
• Published on 23/02/24 at 11:30
©  Emirates
Tennis: Emirates now partner of the 4 Grand Slam tournaments after an agreement with Wimbledon

Emirates has become an official partner of Wimbledon as part of a "multi-year" agreement from the 2024 edition (scheduled from 01 to 14/07), announced the All England Lawn Tennis Club (AELTC) on 22/02/2024. The Emirati airline now has sponsorship contracts with all four Grand Slam tournaments…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 316067
• Published on 22/02/24 at 17:00
©  Inter Miami
United States/MLS: JPMorgan Chase (bank) acquires naming rights to Inter Miami's stadium

JPMorgan Chase & Co, an American holding company specialised in financial services, has acquired the naming rights to the stadium of Club Internacional de Fútbol Miami (MLS) as part of a "multi-year partnership" starting with the 2024 season, announced the franchise on 20/02/2024. The stadium will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 315913
• Published on 21/02/24 at 17:10
©  Aston Villa FC
UEFA: 23% of the main shirt sponsors of top flight clubs are betting operators in 2023-24

23% of clubs in Europe's top leagues have a sports betting operator as their main shirt sponsor in 2023-24, according to UEFA in its annual report "The European Club Finance and Investment Landscape" published on 14/02/2024. This figure represents an increase of 1% compared to the 2022-23…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 315878
• Published on 21/02/24 at 16:00