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©  Real Madrid CF
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 314727
• Published on 09/02/24 at 13:40
©  Emirates
Basketball: Emirates (airline) partner of the NBA & title sponsor of the Emirates NBA Cup

Emirates has become an official partner of the National Basketball Association from the 2023-24 season, announced the body on 08/02/2024. The airline will also acquire the naming rights to the Emirates NBA Cup (the official tournament introduced by the NBA in 2023-24) from the 2024-25…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 314622
• Published on 08/02/24 at 16:35
©  Olympique de Marseille
Olympique de Marseille: Holy (energy drinks) official partner from 2023-24

Holy, a German energy drink brand, has become an official partner of Olympique de Marseille (Ligue 1 Uber Eats) from the 2023-24 season, announced the club on 07/02/2024. Holy benefits from the third level in the French club's sponsorship hierarchy, alongside seven other brands. The company…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 314538
• Published on 08/02/24 at 10:40
©  Al Nassr FC
Saudi Arabia: adidas succeeds Nike as equipment supplier of Al Nassr FC for 3 seasons (2024-2027)

adidas has become the official equipment supplier of Al Nassr FC (Roshn Saudi League) for three seasons (2024-2027), announced the Saudi club on 07/02/2024. The German brand succeeds American equipment manufacturer Nike, which supplied the club's kit for the 2023-24 season. This is Al Nassr's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 314453
• Published on 07/02/24 at 14:30
©  Olympique Lyonnais
Olympique Lyonnais: adidas extends as equipment supplier for four seasons (2025-2029)

adidas has extended as equipment supplier of Olympique Lyonnais (Ligue 1 Uber Eats) for four additional seasons, over the 2025-2029 cycle, announced the club on 06/02/2024. The German brand has been a partner of OL since the 2010-2011 season, paying the club an estimated €11m a year over the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 314387
• Published on 07/02/24 at 10:40
©  AC Milan
Serie A TIM: ComAve (e-commerce) & Tamias (POS systems), global partners of AC Milan from 2023-24

ComAve, a global e-commerce platfrom and Tamias, a British point-of-sale software programme, have become global partners (third level) of AC Milan (Serie A TIM), announced the Italian club on 06/02/2024. As part of the agreement, "ComAve and Tamias will collaborate to build an ecosystem of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 314373
• Published on 07/02/24 at 10:00
©  NTF
News Tank Football: interviews & analyses published in January 2024

• "While the decision on 21/12/2023 clearly opens a breach in UEFA's monopoly on the organisation of competitions in Europe, it does not appear, at least in the short term, to call into question the entire architecture of European football," said Charles Amson, a lawyer at the Paris Bar who…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Social Responsibility, Clubs, Sporting Goods & Brands, …
• Article # 314339
• Published on 07/02/24 at 08:40
©  AS Roma
Serie A TIM: IBL Banca (bank) official partner of AS Roma from 2023-24

The Italian banking group IBL Banca has become an official partner of AS Roma (Serie A TIM) from the 2023-24 season, announced the club on 05/02/2024. Under the agreement, which covers both the men's and women's teams (Serie A Femminile eBay), the brand becomes the Italian club's "official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 314317
• Published on 06/02/24 at 15:50
©  Lega Serie A
Italy: Enilive (mobility) succeeds TIM as title sponsor of the Serie A for 2024-2027 (€22m/year)

Enilive, a mobility brand owned by Italian energy supplier Eni, has acquired the naming rights to the Italian top flight for three seasons from 2024-25 (i.e. the 2024-2027 cycle), announced Lega Serie A, the competition's organising body, following its general meeting on 05/02/2024. Under the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 314292
• Published on 06/02/24 at 15:20
©  Under Armour
Under Armour: Kevin Ross appointed SVP, managing director for EMEA

Kevin Ross has been appointed senior vice president, managing director for Europe, the Middle East and Africa at Under Armour, announced the American equipment manufacturer on 05/02/2024. He will take up his post on 12/02/2024 and will report to Stephanie Linnartz, president and CEO of the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 314279
• Published on 06/02/24 at 13:00