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©  LoL Esports / Riot Games
esports: Uber Eats official partner of the League of Legends EMEA Championship (LEC) in 2024

Uber Eats, a shopping and meal delivery app, has become an official partner of the League of Legends EMEA Championship (LEC) in 2024, announced LoL Esports, an entity belonging to publisher Riot Games which manages the marketing of the competitive circuit, on 05/02/2024. The logo of the brand…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, esport - gaming
• Article # 314150
• Published on 05/02/24 at 13:40
©  Sela
adidas: partnership with Sela (events, KSA) to develop activations in Saudi Arabia

German sports equipment manufacturer adidas and Saudi events company Sela, owned by Saudi sovereign wealth fund Public Investment Fund (PIF), have entered into a strategic partnership to "develop new youth programmes" in Saudi Arabia, announced the two parties on 02/02/2024. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Activation, International development, Sporting Goods & Brands, …
• Article # 314048
• Published on 05/02/24 at 08:40
©  Formula One Management
Formula 1: Ferrari shares up 10% on New York Stock Exchange after news of Lewis Hamilton's arrival

British driver Lewis Hamilton (Mercedes-AMG Petronas F1 Team), seven-time Formula 1 world champion, will drive for Scuderia Ferrari from 2025 as part of a multi-year contract, announced the Italian team on 01/02/2024. This announcement, coupled with Ferrari's impressive financial results…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Investment - Shareholding, Marketing - Communication
• Article # 314046
• Published on 02/02/24 at 17:31
©  News Tank
Weekly News Extra (29/01-02/02/2024)

• The French Senate is to launch a fact-finding mission into the Ligue de Football Professionnel commercial company set up with investment fund CVC Capital Partners in 2023, while the French National Financial Prosecutor's Office (PNF) is also looking into the deal following a complaint lodged by…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 314021
• Published on 02/02/24 at 16:30
©  Juventus FC
Serie A TIM: Zondacrypto (crypto trading) sleeve sponsor of Juventus FC from 2023-24

Zondacrypto, a cryptocurrency exchange platform of Polish origin based in Estonia, has become an official partner (3rd level) and sleeve sponsor of Juventus FC (Serie A TIM) from the 2023-24 season, announced the club on 02/02/2024. The agreement covers the club's men's team. The Turin club had…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 313983
• Published on 02/02/24 at 14:40
©  Real Madrid CF
Real Madrid CF: HP (IT) becomes the club's first ever sleeve sponsor (2023-2027)

HP Inc, an American computer hardware manufacturer, has become a major partner and sleeve sponsor of Real Madrid CF (LALIGA EA Sports) for three and a half seasons (2023-2027), announced the club on 02/02/2024. The American company is the first to occupy this sponsorship space in the Madrid club's…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Digital, …
• Article # 313985
• Published on 02/02/24 at 14:00
©  Arsenal FC
Arsenal FC: Sohba (real estate, UAE) becomes the club's "first ever" training centre naming partner

Sohba Realty, a luxury property developer based in Dubai (UAE), has become a principal partner of Arsenal FC (Premier League) and has acquired the naming rights to the Colney training centre from the latter, which will be known as "Sobha Realty Training Centre", announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 313972
• Published on 02/02/24 at 13:00
©  NTF
News Tank Football: elections, appointments & departures recorded in January 2024

• Omar Berrada, currently chief football operations officer at City Football Group, is to become the new CEO of Manchester United FC (Premier League), announced the club on 20/01/2024. • Zvonimir Boban, chief of football at UEFA since April 2021, is leaving the European confederation "by…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Authorities, …
• Article # 313896
• Published on 01/02/24 at 16:25
©  Accor
Paris SG: Valentine's Day & the Champions League at the heart of an activation with ALL (Accor)

Accor, via its lifestyle programme ALL (Accor Live Limitless), has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) and launched "vALLentine's Day", an operation combining the first leg of the 2023-24 Champions League Round of 16, which the club will play versus Real Sociedad…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 313830
• Published on 01/02/24 at 11:30
©  Handball Bundesliga
Handball: Daikin succeeds Liqui Moly as title sponsor of the German championship (2024-2026)

Daikin, a Japanese manufacturer of air conditioning systems, has extended its partnership with HBL GmbH, the organising body of the German men's handball championship (Handball Bundesliga), and acquired the naming rights for two seasons (2024-2026) on 31/01/2024. Under the agreement, which is…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 313807
• Published on 01/02/24 at 10:00