Filter by domain
Filter by year
Filter by month
©  Panini
Paris 2024: Panini launches a collection of 481 stickers dedicated to the French Olympic team

Panini has unveiled "a collection of official licensed products dedicated to the French team" for the Paris 2024 Olympic and Paralympic Games, announced the Italian manufacturer of collectable cards and stickers on 02/04/2024. Comprising "469 stickers, 81 of which are special, this 80-page…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Olympics, …
• Article # 320499
• Published on 03/04/24 at 13:40
©  Nike
Euro 2024: Nike, most represented equipment supplier with 9/24 national teams under contract (37.5%)

With nine national federations under contract, Nike is the most represented equipment supplier among the 24 teams taking part in Euro 2024 (played in Germany from 14/06 to 14/07/2024), ahead of adidas (6 teams) and Puma (4). Between them, these three brands equip 19 of the 24 national teams…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Sponsors - Partners, …
• Article # 320429
• Published on 03/04/24 at 10:00
©  AFC Ajax
Eredivisie: AFC Ajax & equipment supplier adidas launch a cycling collection in club's colours

AFC Ajax (Eredivisie) and its equipment supplier adidas have unveiled a collection that combines "two fundamental Amsterdam (NED) cultures: Ajax and cycling," announced the club on 29/03/2024. The collection is "inspired by the black, red, and white of Amsterdam’s iconic flag", comprises…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 320425
• Published on 03/04/24 at 09:20
©  D.R.
Lega Serie A: extended agreement with Panini, namer of the new Serie A TIM "man of the match" award

Italian trading card and sticker manufacturer Panini has extended its licensing agreement with Lega Serie A to sell stickers and collectables beyond the 2023-24 season, announced the governing body following its general assembly on 29/03/2024. As part of this renewed partnership, the Italian…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing, …
• Article # 320424
• Published on 03/04/24 at 08:40
©  NTF
News Tank Football: interviews published in March 2024

• "At the end of this third cycle of the FIFA Forward programme (2023-2026), we will have invested $5bn in the development of football around the world. That's exceptional and enormous, but ultimately not very well known around the world. People prefer to think of FIFA in terms of a controversy…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, Authorities, Social Responsibility, …
• Article # 320374
• Published on 02/04/24 at 16:20
©  D.R.
Weekly News Extra (25-29/03/2024)

• The Euro 2024 Trophy Tour kicked off on 22/03/2024 in Stuttgart (GER), where fans and media attended the launch of a hot-air balloon made to look like the UEFA Euro trophy. • Sporting Clube Portugal (Liga Portugal Betclic) has launched a €50m bond issue maturing in 2027 with an annual interest…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 320210
• Published on 29/03/24 at 17:25
©  Borussia Mönchengladbach
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 320145
• Published on 29/03/24 at 13:00
©  Juventus FC
Juventus FC: Allianz (insurance) becomes title sponsor of the women's & youth team's training centre

German insurance company Allianz has extended its partnership with Juventus FC (Serie A TIM) to include the naming rights to the training centre for the women's (Serie A Femminile eBay) and youth teams, which will be known as the "Allianz Training Center", announced the club on…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners, …
• Article # 320137
• Published on 29/03/24 at 11:30
©  Club Atletico Osasuna
CA Osasuna: Celer (lighting) extends as sleeve sponsor for two seasons (2024-2026)

Celer, a Spanish lighting manufacturer, has extended its contract as major partner and sleeve sponsor of Club Atletico Osasuna (LALIGA EA Sports) for a further two seasons (2024-2026), announced the club on 26/03/2024. The two parties have been linked since the start of the 2023-24 season. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 319915
• Published on 28/03/24 at 09:20
©  UEFA
UEFA: AliExpress (CHN) "e-commerce platform partner" & 14th global sponsor of Euro 2024

AliExpress, an e-commerce platform belonging to the Chinese Alibaba Group, has become a global sponsor (first level) of Euro 2024, to be held in Germany from 14/06 to 14/07/2024, announced UEFA on 27/03/2024. The agreement was negotiated by the Swiss agency CAA Eleven. As part of the agreement…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 319859
• Published on 27/03/24 at 17:20