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©  Two Circles
Juventus FC: 5-year agreement with Two Circles to "enhance the new commercial partnership programme"

Juventus FC (Serie A TIM) has signed a five-year agreement (2024-2028) with Two Circles to "collaborate on the club's new commercial partnerships programme," announced the UK marketing agency on 25/04/2024. "This strategic partnership is set to significantly enhance the commercial programme of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Sponsors - Partners
• Article # 323201
• Published on 26/04/24 at 14:30
©  M6
GL events: Nicolas de Tavernost named vice-chairman of the board & chairman of a strategy committee

Nicolas de Tavernost (73), former president of the management board for the private free-TV group M6, has been appointed vice-chairman of the board of directors at GL events, announced the French events group on 25/04/2024. He will also chair a "strategy committee" newly created by the group…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Governance, Marketing - Communication, …
• Article # 323181
• Published on 26/04/24 at 13:40
©  FIFA
FIFA: Aramco (oil, Saudi Arabia) "major worldwide partner" for the 2024-2027 cycle

Saudi Aramco (Arabian American Oil Company), the Saudi national oil and gas company, has become a "major worldwide partner" of FIFA for the 2024-2027 cycle (four years), announced the two entities on 25/04/2024. Aramco joins adidas (equipment manufacturer), The Coca-Cola Company (American…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sponsors - Partners, Authorities, …
• Article # 323076
• Published on 25/04/24 at 17:10
©  HP
Formula 1: HP (IT) title sponsor of Scuderia Ferrari HP from the Miami GP in 2024

American hardware manufacturer HP Inc. is to become the main partner and title sponsor of Scuderia Ferrari HP from the 2024 Miami Grand Prix (held in Florida, USA, from 03 to 05/05/2024) as part of a multi-year agreement, announced the Italian team on 24/04/2024. According to the US media, HP…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 322916
• Published on 24/04/24 at 16:55
©  Manchester City FC
Manchester City FC: Quidd (digital collectibles marketplace) global partner from 2023-24

Quidd, a digital collectibles and NFT marketplace and subsidiary of the Hong Kong-based game software company and venture capital company Animoca Brands, has become a global partner of Manchester City FC (Premier League) as part of a "multi-year" agreement from the 2023-24 season, announced the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 322874
• Published on 24/04/24 at 14:30
©  Olympique de Marseille
Olympique de Marseille: two matches "in the colours of Africa" at the Velodrome on 24 & 28/04/2024

Olympique de Marseille (Ligue 1 Uber Eats) will be "celebrating the African continent and its millions of Olympic supporters" when it hosts OGC Nice at the Stade Orange Vélodrome on Wednesday 24 (postponed match from Matchday 29 of the French league) and RC Lens on Sunday 28/04/2024 (Matchday 31…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 322782
• Published on 24/04/24 at 09:20
©  FC Barcelone
FC Barcelona: Vueling official airline of the women's team until 2025-26

Vueling, a Spanish airline based in Barcelona and a member of the British International Airlines Group, has become the official airline of FC Barcelona's women's first team (Liga F) from the 2023-24 season until 30/06/2026, announced the club on 23/04/2024. As part of the agreement, Vueling…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 322735
• Published on 23/04/24 at 16:35
©  Olympique de Marseille
Ligue 1: Randstad (HR) renews as training shirt sponsor of Olympique de Marseille until 2026-27

Randstad France, the national subsidiary of the Dutch human resources group, has renewed its agreement as training shirt sponsor of Olympique de Marseille (Ligue 1 Uber Eats) for an additional three seasons (2024-2027), announced the club on 22/04/2024. The deal, which has only applied to the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 322616
• Published on 23/04/24 at 08:40
©  adidas
Germany: adidas CEO Bjørn Gulden describes Nike's €100m/year offer to DFB as "inexplicable"

In an interview with Agence France-Presse (AFP) on 19/04/2024, Bjørn Gulden, CEO of adidas AG, described the bid submitted by Nike and selected by the Deutscher Fussball Bund to equip Germany's national teams for the 2027-2034 cycle as "inexplicable". To succeed the German brand, which has…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Sponsors - Partners
• Article # 322605
• Published on 22/04/24 at 17:05
©  Aston Villa FC
Premier League: Betano (betting) main shirt sponsor of Aston Villa FC for 2024-25 & 2025-26

Betano, a sports betting operator owned by Greek group Kaizen Gaming, has become the main shirt sponsor of Aston Villa FC (Premier League) as part of a two-year agreement, for the 2024-25 and 2025-26 seasons, announced the club on 22/04/2024. Betano's logo will replace BK8, a Maltese sports…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 322576
• Published on 22/04/24 at 15:50