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©  Aston Villa FC
Premier League: Trade Nation (trading) extends as sleeve sponsor of Aston Villa FC until 2025-26

Trade Nation, a British company specialised in trading, has extended as sleeve sponsor of Aston Villa FC (Premier League) for an additional two seasons (2024-2027), announced the club on 28/05/2024. The agreement also covers the club's women's team (Barclays Women's Super League). Trade Nation…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 326490
• Published on 30/05/24 at 10:00
©  AS Monaco FC
Ligue 1 Uber Eats: Bang & Olufsen (audio) extends as back shirt sponsor of AS Monaco (2024-2026)

Bang & Olufsen, a Danish manufacturer of audiovisual equipment, has extended as a premium partner and back shirt sponsor of AS Monaco FC (Ligue 1 Uber Eats) for an additional two seasons (2024-2026), announced the club on 29/05/2024. Bang & Olufsen will continue to benefit from the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 326464
• Published on 29/05/24 at 17:00
©  D.R.
LALIGA EA Sports: Etihad Airways (airline), main shirt sponsor of Girona FC for 2024-2027 (€2m/year)

Etihad Airways, the national airline of the United Arab Emirates, has become the main shirt sponsor of Girona FC (LALIGA EA Sports) for three seasons (2024-2027), announced the Spanish club on 27/05/2024. The agreement is worth an estimated €2m per season, twice the amount paid by Gosbi (animal…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, International development, …
• Article # 326364
• Published on 29/05/24 at 12:00
©  AS Monaco FC
Ligue 1 Uber Eats: Triangle Intérim (HR) extends as shoulder sponsor of AS Monaco (2024-2027)

Triangle Interim, a French company specialised in human resources, has extended as a premium partner and shoulder sponsor of AS Monaco FC (Ligue 1 Uber Eats) for an additional three seasons (2024-2027), announced the club on 28/05/2024. Triangle Intérim will continue to benefit from the status…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 326303
• Published on 29/05/24 at 10:00
©  Toyota
IOC: Toyota (car manufacturer) will not renew its partnership after the Paris 2024 Games (press)

The Japanese car manufacturer Toyota will not renew its global partnership with the Olympic and Paralympic Movement (IOC and IPC) when its current contract comes to an end after the Paris 2024 Olympic Games, according to the Japanese media Kyodo on 24/05/2024. In 2015, the Toyota-based group…
Domain(s): Sponsors & Partners
• Category(ies): Investment - Shareholding
• Article # 326071
• Published on 28/05/24 at 16:00
©  FC Bayern Munich
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 326031
• Published on 27/05/24 at 13:00
©  Allied Sports
Lega Serie A: Allied Sports put in charge of developing the league's partnerships in North America

Lega Serie A's United States office has signed a partnership with Allied Sports in which the full-service agency has become an "official agency of record" and will "lead partnership development for the League in North America," announced the Italian League on 22/05/2024. "As part of Lega Serie…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Clubs, International development, …
• Article # 325929
• Published on 27/05/24 at 11:00
©  D.R.
Weekly News Extra (20-24/05/2024)

• The free streaming platform M6+ will be broadcasting live all the matches from the Kings World Cup (international seven-a-side football tournament), being held in Mexico from 26/05 to 08/06/2024. • Borussia Dortmund (Bundesliga) reached the milestone of 200,000 members in May 2024. In Germany…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 325908
• Published on 24/05/24 at 16:00
©  UEFA
UEFA: AXA "global partner" of Women's Euro 2025 & sponsor of the 2,500-strong volunteer programme

French insurer AXA has become a global partner of UEFA Women's Euro 2025, which will be contested by 16 teams in eight Swiss cities from 02 to 27/07/2025, announced UEFA on 24/05/2024. As part of the agreement, AXA will sponsor the competition's programme for 2,500 volunteers. The insurance…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 325884
• Published on 24/05/24 at 13:00
©  UEFA
UEFA: Hankook (tyres) renews as a partner of the Europa League & Conference League (2024-2027)

Hankook, a South Korean tyre manufacturer, has renewed its partnership with the Europa League and the Conference League for three seasons (2024-2027), announced UEFA on 23/05/2024. Through this agreement, the group will also promote its iON (for both competitions) and Laufenn (only in the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners
• Article # 325818
• Published on 24/05/24 at 08:46